A 60-Minute Strategy for Video Success

So you want a content strategy that actually works – one that doesn’t need months of planning or a huge team to pull off. Just a straightforward plan you can get behind and get moving on, right? In this newsletter, we’re diving into how to create a content strategy in under an hour. It’s designed to help you get out of that endless planning phase and start creating content that speaks directly to your clients.

What’s Inside:

• A one-hour, no-nonsense strategy to build a content plan that connects
• The blueprint for using video content as a bridge to real client conversations
• Why sometimes, getting out of our own way is the best step

Content creation can feel a bit like standing on the edge of a diving board – maybe you’re excited to start but don’t know exactly how to jump. Or you’re already creating but unsure if it’s hitting the mark with clients. This guide is built around simplifying that jump and helping you build a video-first strategy that doesn’t overcomplicate things. No more “strategy paralysis” or feeling like you need a team of consultants to get it right.

You can also download the most recent version of this slide deck HERE.

The Video Game Plan

The best part of using video? It doesn’t require perfection. Your audience connects with what’s real, not what’s over-polished. And a video-led strategy not only adds a personal touch but also gives you reusable assets – content that keeps working for you.

Start by imagining this: a YouTube channel curated with playlists that guide potential clients from curiosity to “I need to talk to them.” It’s not about convincing everyone to buy. It’s about connecting with the right people at each step in their journey – showing them you understand their challenges and have ideas that actually work.

Mapping Out the Content

Think of your videos as stepping stones. Instead of creating random content, build playlists based on stages your clients go through. You might have one playlist that focuses on the initial awareness stage, giving value without selling. Another might guide them through solutions, showing how you’ve helped others in similar positions. The goal is to let the content do the talking, connecting on a human level without the hard pitch.

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Keep It Simple, But Make it Yours

Here’s where it gets fun – you don’t need to overthink this. Write out ideas for each playlist. What would make sense for someone at each stage? And here’s a quick tip: don’t be afraid to address those “not-so-perfect” client fits in your videos. This transparency lets people self-select out if it’s not a good fit, which saves everyone time. Being clear about who you are (and aren’t) for is actually a strong sales strategy. For more on simplifying your approach, you might enjoy Effective Content Strategies for Busy Business Owners.

So Why Video?

I’ll admit, the tech side of video can feel daunting, but it’s more accessible than ever. You don’t need fancy gear or complex editing software. Just focus on being authentic. And if your videos don’t come out perfectly – that’s okay. Clients want to see you as you are, not as a flawless figure.

Here’s How to Kickstart It in Under an Hour

1. Visualise Your Ideal Channel – Imagine what your YouTube channel would look like. Think about playlists that align with your audience’s needs.
2. Build Out Your Playlist Themes – Start small, maybe just three main themes. Each one should align with a stage in the client journey.
3. Jot Down 10 Quick Video Ideas – Don’t overthink it; aim for 10 video ideas per playlist. These don’t need to be scripts; just topics or questions your audience has.

Final Thoughts

This approach may seem minimal, but that’s the point. Get content out there without overloading yourself, and refine as you go. And remember, there’s no “perfect” – just make a start. If you need a hand or feedback, reach out. You’ve got this, and your clients are waiting.

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And finally... if you want help getting ideas out of your head, into video, and out to your socials... I'm here to help. Packages start from just £499pm for 20 minutes of video recorded with you, and repurposed into over 200+ digital assets (enough content for 4-6 weeks!).

DM me for a quick chat - let's turn your audience into a consistent customer pipeline!