7 AI tools for your ad tracking kit

Consumer behaviour is advancing faster than ever, and in the past decade, tracking ads has become more like a frustrating puzzle to solve. To make advertising more precise and effective, most marketers now turn to AI for valuable solutions.

With AI rapidly improving, you can now create and optimize ads automatically, target the right people, and make data-driven decisions. 

Although RedTrack leverages AI to track and analyze paid advertising campaigns, integrating a few other AI tools can help you do even more. 

This article explores the role of AI in optimizing paid advertising. Let’s dive in. 

AI in marketing in 2024

AI adoption is now greater than ever, changing marketing and business strategies. Two years after ChatGPT 's debut, AI's impact is clear. Here are 6 important AI market statistics you should keep in mind:

• AI market size: The AI market is projected to reach $407 billion by 2027, experiencing substantial growth from its estimated $86.9 billion revenue in 2022.

• AI Adoption: 35% of companies globally use AI, and over 80% of executives in the retail and consumer space expect their businesses to use AI automation by 2025.

• AI in Marketing: The global market revenue forecast for AI in marketing is $107 billion in 2028, and 50% of marketers are already using AI for their marketing strategies.

• Chatbots: 90% of marketers used AI tools to automate customer interactions, and 57% of B2B marketers in the U.S. used chatbots in their demand generation programs to understand their audience better.

• AI for content creation: Nearly 45% of marketing executives use AI for content creation, and 34.5% of marketers said ChatGPT is one of their AI tools, making it the most-reported tool.

• AI for personalization: 88% of marketers working with AI say that the technology has helped them personalise the customer journey across different channels, and 42% of marketing professionals trust AI to personalize content and offers in real-time.

Why AI matters

• Massive data analysis: AI crunches see vast amounts of ad data, spotting trends and patterns invisible to humans.

• Smarter optimization: AI algorithms constantly tweak campaigns, finding the sweet spot for conversions.

• Personalized experiences: AI personalizes ad experiences, leading to higher engagement and click-through rates.

7 AI software tools & apps to try

Our team has carefully handpicked what we believe are the most effective tools you need to add to your ad-tracking toolkit to get the best results. 

Copysmith

Copysmith is an AI-powered ad copy generation tool that helps advertisers create high-quality ad content quickly and efficiently. With this tool, you can automate the ad copy creation process, saving time and resources while ensuring consistent and compelling messaging across all your ad campaigns.

Copysmith, though, is particularly useful for eCommerce teams, marketing agencies, or content marketing managers.

You can create short-form ad copy or long-form content with ease, generate content ideas in seconds, and take advantage of the free plan to test out whether or not the Copysmith AI writing assistant is the right fit.

Key features 

• Marketing content creation with GPT-3
• Ad copy generation for Google, Facebook, and Instagram
• Blog ideas and headline suggestions
• Detailed product description creation
• SEO meta tag generation
• Landing page content design and writing
• Content templates for various types
• Simultaneous large-volume content creation
• Content originality checking tools
• Template customization options
• Content quality improvement suggestions

AdZis

Adzis, Inc. is an AI-driven ad optimization tool that helps advertisers refine their ad campaigns for maximum impact. 

This writing tool distinguishes itself from other AI writing tools by putting natural language generation at the foundation of its process. 

AdZis enables easy monitoring of ad performance and data-driven decision making to optimize ad spend and drive better results.

Key features

• Product description auto-generation
• SEO title and meta tag auto-generation
• Blog post and social media post creation
• Banner and video content generation
• Tailored natural language generation solutions
• Search traffic enhancement with optimized content

AdCreatives.ai

AdCreative.ai is an innovative AI-powered design tool that aids ad visual creation. It's a creative concept that merges AI technology with artistic expression, enabling machines to create, design, and produce original concepts. 

It generates stunning, eye-catching images and videos that captivate audiences and elevate ad performance, enabling advertisers to analyse the impact of their visuals on campaign performance and optimise their ad creative for maximum engagement and conversion rates.

Key features

• Automated ad creative generation
• Compelling ad copy creation
• Drag-and-drop editor for customization
• Global top-performing ad showcase

Adext

Adext AI design is based on a combination of minimalism and clarity. The whole platform relies on the principle of limiting the choices for the user to the correct ones, giving them the opportunity of redoing the action or undoing it. It also gives constant support, advice, warning, and reminders of what to do or not to do in order to stay on track. 

Key features

• Automatic audience targeting adjustments
• Budget allocation optimization
• Proprietary algorithm enhancements
• Daily campaign simulations
• Performance improvement for conversion rates, CPA, CPC, CPM, and CTR

Keyword tool

Keyword Tool is a free online keyword research instrument that uses Google autocomplete to generate hundreds of relevant long-tail keywords for any topic.

It uses keyword research and optimization platform that uncovers hidden opportunities for advertisers, in identifying high-performing keywords that may have been overlooked, and helps advertisers refine their targeting and improve ad relevance. 

Key features

• Keyword generation from seed keywords
• Search volume data
• Autocomplete keyword suggestions
• Keyword filtering by volume, competition, and CPC
• Local and multilingual keyword data
• Competitor keyword and strategy analysis

ContentForge

ContentForge is an AI content generation platform that improves the way advertisers create and optimise their content. It enables the rapid creation of high-quality ad copy, social media posts, articles, blog, website content and more, saving advertisers time and resources. 

Key features

• AI-powered SEO content generation
• Diverse content type support
• Content project management
• SEO optimization tools
• Multilingual content generation

Rytr

Rytr is an affordable, accurate, and easy-to-use AI writing tool with 40+ use cases on offer. Rytr can be used to generate a vast range of content, including social media posts, blogs, website copies, professional emails, and product descriptions. 

It also gives you access to a plagiarism checker on its two paid plans.

Key features

• AI-driven content generation
• Prompt-based input system
• Language model selection
• Built-in text editor
• Template library
• Real-time suggestions
• Content history management
• Grammar and spell check

AI features on RedTrack

RedTrack is an ad tracking management platform designed to help marketers optimize their campaigns and maximize ROI. In addition to this, RedTrack is embedded with AI features.

AI-assisted revenue attribution

RedTrack’s AI enables accurate revenue matching to its origin ad, without relying on third-party cookies. By integrating server-side tracking with first-party data, you can:

• Optimize campaigns for better performance.
• Maintain user privacy across multiple browsers and channels.
• Precisely identify which ads drive conversions. For instance, Venture Beyond leveraged RedTrack’s real-time reports and tracking to scale their Facebook ad spend significantly, accurately attributing revenue to the correct ads.

Ad-management with automation

This feature uses AI to automate rules and optimization to simplify ad management. This helps you:

• Set predefined KPIs and automate routine tasks. For example, Mirelia Networks utilized RedTrack’s Partnership Portal to automate 75% of routine affiliate management tasks, enhancing efficiency.
• Pause or resume underperforming campaigns, ad sets, or placements.
• Reduce manual work and prevent budget waste. Loot Audio benefited from automated reporting and performance analysis, reducing manual effort by 90%.
• Access real-time API cost updates for informed decision-making.

Final words

AI has been proven handy in enhancing paid advertising, and by integrating AI tools into your current strategy, you experience easier automation and optimization.

As AI continues to evolve, it's crucial to stay ahead in the market space while harnessing its potential to drive in better ad performance. 

By combining these AI tools with RedTrack's ad tracking features, you gain actionable insights and automation. While AI automates data analysis, it helps you to focus more on strategy and optimization. This approach enhances current campaigns and produces better results.