7 B2B GTM Consultants Serving EMEA That Everyone Should Have on Their Radar!

Getting your product to market in today's competitive market requires a strategic approach to go-to-market (GTM) planning and execution. GTM consultants are critical in helping companies tackle complex business challenges, implement scalable solutions, and achieve measurable success. In this article, we explore the Top 7 GTM Consultants in EMEA, focusing on the business challenges they solve, the jobs to be done, and the key success metrics buyers use to evaluate their impact. Additionally, we’ll highlight the software expertise that makes these consultants indispensable to their clients.

Business Challenges GTM Consultants Help Solve

• Market Entry Strategy: Expanding into new markets often involves navigating cultural, regulatory, and competitive nuances. GTM consultants help organizations create localized strategies that minimize risk and maximize market penetration.
• Revenue Growth: Companies needing help to meet revenue targets rely on GTM consultants to optimize their sales and marketing alignment, pricing strategies, and customer acquisition models.
• Scaling Sales Teams: Rapid growth requires scalable sales operations. GTM consultants design processes and frameworks to scale teams without compromising performance.
• Product Launches: Successful product launches require detailed market research, positioning, and messaging. GTM consultants ensure that a product resonates with target audiences and achieves launch goals.
• Building Outbound Offers and Programs: Designing and implementing outbound sales strategies that generate qualified leads and fill the sales pipeline.
• Helping Account Executives Convert Deals Faster and Higher Rates: Equipping account executives with tailored training, resources, and methodologies to improve win rates and shorten sales cycles.
• Digital Transformation: With technology reshaping customer expectations, GTM consultants guide companies through digital transformation to adopt cutting-edge tools and automation.
• Customer Retention and Expansion: Beyond acquisition, consultants help businesses create strategies for upselling, cross-selling, and retaining customers.

Jobs to Be Done

GTM consultants focus on delivering tangible outcomes through well-defined tasks, including:

1. Identifying Market Opportunities: Conduct in-depth market research to uncover untapped opportunities, analyze competitive landscapes, and develop tailored market entry or expansion strategies.
2. Optimizing Sales and Marketing Processes: Ensuring seamless alignment between sales and marketing teams to drive efficient campaigns, optimize lead hand-offs, and enhance pipeline velocity.
3. Building Go-To-Market Playbooks: Creating comprehensive, step-by-step frameworks that internal teams can use to execute repeatable, scalable GTM strategies for market entry, product launches, or revenue growth.
4. Developing and Launching Outbound Sales Programs: Designing outbound sales strategies, messaging, and prospecting plans, along with the necessary tech stack and training, to generate high-quality leads and fill the sales pipeline.
5. Helping Account Executives Close Deals Faster: Equipping account executives with tools, training, and optimized processes to increase conversion rates, reduce sales cycle length, and close larger deals.
6. Technology Integration: Recommending and implementing CRM, marketing automation, sales engagement, and analytics tools to streamline operations and support growth objectives.
7. Crafting Messaging Frameworks: Developing clear, compelling value propositions and messaging that resonate with target audiences, differentiate the business, and support outbound and inbound sales efforts.
8. Scaling Sales Teams: Designing operational frameworks to expand sales teams rapidly while maintaining or improving performance, including recruitment, onboarding, and performance management.
9. Driving Digital Transformation: Guiding companies through adopting AI tools, automation, and data-driven strategies to meet evolving customer expectations and enhance efficiency.
10. Creating Retention and Upsell Playbooks: Designing actionable plans to maximize customer lifetime value through upselling, cross-selling, and proactive retention strategies.
11. Training and Empowering Teams: Providing workshops, coaching, and resources to empower internal teams to sustain GTM success beyond the consultant’s engagement.

Success Metrics Buyers Use to Evaluate GTM Consultants

Success Metrics for GTM Consultants

1. Identifying Market Opportunities

Market Penetration Rate: Percentage of the target market captured post-launch.

Opportunity-to-Deal Conversion Rate: Percentage of identified opportunities converted into sales.

Accuracy of Market Projections: Align predictions with actual results, such as TAM (Total Addressable Market) and revenue potential.

2. Optimizing Sales and Marketing Processes

Lead Conversion Rate: Percentage of leads moving through each pipeline stage.

Sales and Marketing Alignment Score: Improved collaboration measured through internal surveys or KPI alignment.

Pipeline Velocity: The speed at which opportunities move through the sales funnel.

3. Building Go-To-Market Playbooks

Adoption Rate of Playbooks: Percentage of team members using the playbook consistently.

Process Efficiency: Measurable improvements in productivity and time saved during execution.

Repeatable Success: Ability to replicate successful GTM strategies across new products or markets.

4. Developing and Launching Outbound Sales Programs

Lead Generation Volume: Number of new leads generated through outbound efforts.

Outbound Conversion Rates: Success rates of outbound leads progressing to meetings or sales.

Cost Per Lead (CPL): Reduction in cost while maintaining or improving lead quality.

5. Helping Account Executives Close Deals Faster

Win Rate: Percentage of deals closed compared to the number of opportunities.

Sales Cycle Time: Reduction in the time it takes to move opportunities from initial engagement to closing.

Average Deal Size: Increase in the revenue value of closed deals.

6. Technology Integration

Tool Utilization Rate: Percentage of team members actively using new tools and software.

Process Automation Impact: Time saved through automation (e.g., fewer manual tasks).

Error Rate Reduction: Decrease in errors, such as duplicate records or reporting inaccuracies.

7. Crafting Messaging Frameworks

Message Resonance: Measured through customer feedback, engagement rates, or A/B testing results.

Inbound Lead Quality: Improvement in lead quality attributed to clearer, targeted messaging.

Brand Differentiation Metrics: Increased awareness or preference in competitive markets.

8. Scaling Sales Teams

Ramp-Up Time: Reduction in time needed for new hires to achieve full productivity.

Attrition Rate: Decrease in turnover due to improved onboarding and team management.

Team Performance Metrics: Percentage of team hitting quotas post-scaling.

9. Driving Digital Transformation

Digital Adoption Rate: Percentage of processes digitized and team members using digital tools.

Efficiency Gains: Reduction in operational costs or time-to-completion for key tasks.

Customer Experience Improvements: Higher satisfaction scores or NPS due to enhanced digital capabilities.

10. Creating Retention and Upsell Playbooks

Customer Retention Rate: Percentage of customers retained over a specified period.

Upsell/Cross-Sell Revenue: Increase in revenue from existing customers.

Customer Lifetime Value (CLV): Growth in the average value of a customer relationship.

11. Training and Empowering Teams

Knowledge Retention Scores: Improvement in employee understanding of GTM strategies post-training.

Skill Adoption Metrics: Observable application of new skills in day-to-day operations.

Team Productivity Metrics: Increased efficiency or output directly linked to the training provided.

Software Expertise Buyers Look For

GTM consultants’ software expertise often determines their ability to deliver impactful results. Buyers frequently seek consultants proficient in:

1. CRM Platforms: Tools like Salesforce, HubSpot, and Zoho CRM to manage customer relationships and sales pipelines.
2. Marketing Automation: Platforms like Marketo, Pardot, and ActiveCampaign to drive lead generation and nurture campaigns.
3. Data Analytics: Solutions like Tableau, Power BI, and Google Analytics for insights into market trends and campaign performance.
4. Sales Engagement Tools: Platforms like Outreach, Salesloft, and Gong.io to enhance sales productivity and coaching.
5. Collaboration Software: Tools like Slack, Asana, and Monday.com to streamline project management and team alignment.
6. AI and Predictive Analytics: Leveraging AI-driven platforms to anticipate customer needs and optimize sales and marketing strategies.

Top 7 GTM Services Every CEO and Sales Leader Needs to Succeed

Navigating the complexities of go-to-market strategies can be overwhelming, but you don’t have to do it alone. Here are 7 top-tier GTM services designed to help CEOs and Sales Leaders execute precisely, streamline processes, and drive impactful results.

The biggest challenge may be culture, but language is the key to solving it Jakob Thusgaard

The The Point Company offers a comprehensive RevOps Strategy service with managed teams to align your revenue operations seamlessly. Designed for CEOs and Sales Leaders, this service optimizes sales, marketing, and customer success processes to maximize revenue growth. Whether you want to enhance pipeline visibility, improve team collaboration, or scale operations efficiently, The Point Company delivers the expertise you need to succeed.

YourSales Is a tech sales agency that accelerates B2B sales growth for SaaS and technology companies in the EMEA region. They offer services such as sales lead generation, consulting, and optimizing sales processes to enhance clients' sales performance.

Their sales training and consulting services are designed to help businesses improve their sales strategies and team effectiveness. By leveraging their expertise, YourSales aims to assist companies in achieving better sales outcomes and driving revenue growth.

Gyroscope International specializes in delivering tailored RevOps Strategy solutions with Managed Teams to help enterprise companies optimize their revenue operations. They focus on helping Enterprise Pharmaceutical and Medical Device companies launch their products in the EMEA.

JD Consulting Go-to-Market Strategy for EMEA Their expert team tailors strategies to align with the unique market dynamics of Europe, the Middle East, and Africa, ensuring your business achieves scalable success. JD Consulting delivers actionable insights and measurable outcomes from market entry to expansion.

JM Consulting specializes in transforming sales teams with tailored Go-to-Market (GTM) strategies for the EMEA region.

With a focus on training SDRs and AEs on top-of-funnel prospecting and bottom-of-funnel closing techniques, JMC equips businesses with the skills, tools, and methodologies needed to navigate the unique challenges of EMEA markets. From cultural nuances to market-specific strategies, JMM created by Justin Michael , ensures your team achieves scalable success.

Service Management Consultancy Ltd (SMC) Ltd specializes in delivering high-performance outbound sales solutions through expertly managed teams. With a proven track record of helping businesses generate leads, secure appointments, and close deals, SMC Ltd combines strategic planning, cutting-edge sales techniques, and industry expertise to drive measurable results. Partner with SMC Ltd to streamline your sales process, maximize revenue, and efficiently achieve your business growth goals.

GTM consultants are the unsung heroes behind successful market entries, product launches, and revenue growth strategies. By solving critical business challenges, tackling high-value jobs to be done, and delivering measurable results, they help companies achieve their strategic objectives.

Explore the Top 7 GTM Consultants in EMEA on CloudTask’s marketplace to find experts with the experience, tools, and insights needed to transform your business. Ready to take the next step? Visit the marketplace and book a consultation today!