7 Common Website Problems and Why You Should Solve Them Right Away

Did you know it takes about 50 milliseconds for users to decide whether they are going to continue exploring your website, or leave?

People may not realise it, but fixing all major and minor website issues will benefit you and your company in the long run.

So if you’re concerned about the performance of your website and want to understand some of the most common problems and how you can solve them — read on!

Unresponsive Web Design

In today’s digital age, mobile devices account for a significant portion of website traffic. That means that smaller-screen-friendly websites are becoming increasingly important for businesses. The “one-size-fits-all” responsive website design approach allows developers, business owners, and customers to do less work - which is great! 

Did you know that mobile users frequently abandon pages that take more than 3 seconds to load? The majority of the population have a mobile phone and take them everywhere they go - making it important that your website is not only looks good on a desktop but also on mobile devices. Having a responsive website design also plays a massive part in ensuring that your website ranks well in organic SERPs.

Browser Compatibility

Browser compatibility is the capability or flexibility of a website to function on different web browsers that are available on the market. Each browser operates based on its features and mode of text translation. Web developers must ensure that their website is compatible with all browsers and operating systems. Another benefit of creating a website that is browser compatible is that it improves a website’s reach and cuts down on loss in performance.

Performance & Speed

Website speed is an integral part of the user experience, especially for e-Commerce websites. 47% of users will not wait for more than two seconds for a web page to load. A fast website is essential for businesses to be successful on the internet.

Another thing to note is that Google penalises websites that have slow page loading times. A fast-loading website not only provides a good user experience but also helps to leave a positive impression on customers. This is especially true for e-Commerce websites. A one-second delay results in a 7% decrease in conversion. A fast-loading website not only provides a great user experience but also helps to leave a positive impression on visitors.

Website Scalability

Scalability is critical to the success of an e-Commerce site and can make or break what has now become one of your most important sales channels. Website scalability refers to the ability to execute operations efficiently regardless of traffic volume. This contributes significantly to the cultivation of a positive user experience - which is one of the most important aspects of e-Commerce and business in general. 

It is critical to track your e-Commerce metrics as it allows you to determine whether or not there is a link between your decisions and your results. Scaling down the performance of your website can help you see which areas of your business are performing well and which require improvement. Not all solutions are created equal, so consider what you require to help your business grow and succeed.

Security

Web security refers to a broad category of security solutions that protect your users, devices, and network as a whole from internet-based cyberattacks. Many web security solutions reduce the security risk to your organisation when your users access malicious files and websites unintentionally. 

Web security can also include web application security (also called website security). Implementing the right web security can allow you to spend more time enjoying the benefits of technology and less time worrying about security.

Third-Party Integration

Using a third-party API (application programming interface) allows you to incorporate features that would be difficult to integrate on your own. The addition of necessary external data to an existing project via various application programming interfaces, or APIs, is referred to as third-party integration. These features are likely to be superior because they were created by experts in the industry. Instead of a large upfront cost for building the features from scratch, you will only pay a monthly fee for the usage limit. There is no need to maintain a third-party software code because this the is provider's job, not yours. 

Maintenance & Support

Website maintenance is critical to the success of your business’s growth. Regular website maintenance will also help you to increase your search engine results - helping you to get ahead of your competitors. If properly maintained, your website can serve as a tool for establishing credibility, building trust, and increasing customer acquisition and retention. 

Conclusion

An outdated website can cause friction and frustration throughout the user journey, causing your customers to leave your website and take their business elsewhere. Having a good game plan in place to help you identify website issues can assist in getting them fixed promptly. 

Instead of handling these website problems yourself, maximise your time with the right agency partner.

Partner with Elephant in the Boardroom!