7 easy ways to increase your business' website traffic.

If you fail to practice due diligence when it comes to marketing your business online, you're going to lose market share to competitors who take it seriously. You might even endanger your own livelihood.

In this brief article, we'll go over 7 important search engine optimization (SEO) tips that will keep you on top of the search engine results pages (SERPs), build your brand's authority, and attract more leads.

Let's get into it:

1. Use Rich Snippets.

Rich Snippets are an additional information about the website that will be displayed in the search engine results. They can take the form of text or graphics.

These can include opinions, ratings, authors, events, products, description, price, phone numbers etc.

This method can significantly increase the likelihood of a click, as it gives the web searcher more incentives and information.

Taking advantage of rich snippet is as easy as installing All In One Schema Rich Snippets Plugin - if you use WordPress, or checkout this complete guide from Backlinko.

2. Share something for free.

One of the most powerful marketing actions is to give things away - For free.o

And I’m not talking generic leaflets or ‘easy’ giveaways. I’m encouraging you to give away valuable, helpful, powerful content – templates, documents, business ideas, presentations. In business as well as in life, the principle of reciprocity prevails. It means that when someone gives us something, we feel obligated, we incur a debt of gratitude.

 What Free Stuff Does Your Company Offer? Giving away goodies is a great way to attract new customers. 

What can you offer your audience to attract them to your website?

• Free trial
• Free content
• Free webinar
• Free app/tool
• Discount coupons etc

Thanks to offering something for free, you will gain more recipients. At the same time, try to exchange access to such tools or extensive content for an email address.

3. Find Keywords for your business.

Keywords are words, terms or phrases, your ideal customer will likely type into a search box to find what you offer. Finding Keywords and analyzing "the ones" that will likely yield the highest return on investment (ROI) is a critical basic step to a successful digital marketing campaign.

Keyword research consists of at least three major steps:

(1) Discovery – finding as many keywords as possible relating to your Web site. Online tools exist to speed up the discovery process by allowing marketers to search for related keywords and their relative search popularity.

(2) ROI analysis – finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(3) Competitive analysis – analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.

How to do it?

You can use the following free solutions:

• Google AdWords Keyword Planner – requires signup to Google AdWords. Uses Google’s search query data.
• Bing Keyword Research – requires signup to Bing Webmaster Tools. Another source of search query data.
• Google Trends – compare keyword popularity over time, across geographies, vs. other terms, more.
• Keyword Tool :  (FREE) alternative to Google Ads Keyword Planner for SEO & PPC keyword research -Generate 1000s long-tail keywords in seconds
• WordStream Free Keyword Tool : gives you thousands of keywords and competitive data to use in your organic and paid search marketing campaigns.
• SpyFu: provides valuable information on the most profitable keywords and ads for paid and organic search that are being utilized by competing marketers, giving users the competitive intelligence that fuels smarter strategies. SEO and PPC professionals benefit greatly from the cutting edge technology being offered by this platform, and the fact that it guarantees them a more successful online marketing strategy that would boost revenue, and win more customers in the process
• KWFinder : KW Finder is an excellent keyword research tool that really simplifies the keyword research process in a way other tools just haven’t managed to do. It offers a comprehensive data set to keep veteran SEO’s happy, but still manages to present that data intuitively inside their user-interface to keep it all newbie-friendly.
• Soovle: is a fast and efficient way that you can discover search suggestions and completions from the top providers on the internet.
• Wordtracker Free Keyword Research Tool: Another free alternative to the Keyword Planner. you can use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10000 results per search.

Another simple but useful methods to researching keywords is using Google search itself.

This includes:

• Google Suggest/autocomplete
• Searches Related to
• People Also Ask

For More on Keyword research, checkout:

SEMRush: How To Boost SEO With Question Keywords Optimization

Hubspot: How to Research Keywords for Your SEO Strategy

4. Promote the content of others:

It is worth making a list of the most interesting posts on a given topic, blogs, quotes, statistics or reports, relevant to your service offerings. Promote these contents, link, contact and recognize the original writer/producer, that way you will enter into their orbit - maybe some day they will join in sharing your content too or referring you?

In addition, keeping a valuable material lists is also useful for your audience, as they get different perspectives on what you offer. There is so much content on the web that interesting materials are easily lost. Therefore, sometimes instead of producing the original post, prepare a statement with a comment.

5. Be present on popular websites, forums and groups:

Find the most important blogs, portals and forums for your industry. Every industry has communities online that you can get involved in.Also search social media: find groups of potential clients, or partners on Facebook, or LinkedIn.When you get there, do not waste your energy on spamming the common space with links: it will not help, it will only discourage the recipients.

Just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Add value, engage in substantive discussions, answer questions and get known. Use these places also as an inspiration for your content: questions that users have, their doubts, or problems they struggle with are great topics for posts and improving your customer service..

6. Test long content:

Some people consider articles longer than 700 words to be long-form, whereas others think that articles have to be in excess of 1,800 words to be considered long-form. For the sake of argument, let's assume that long-form content refers to articles of around 1,200 words or longer.

According to recent research, Google likes extensive, expert posts that thoroughly analyze the topic.

So get to work, create a long form content that best describes what you offer, do or even how you work daily, the aim is to use a single piece of content to be the thorough answer to the question of your prospects.

7. Write guest posts:

“Guest posting” means writing and publishing an article on someone else's website or blog (one in related niche or industry- not in direct competition). Thanks to this you can reach a new audience and gain valuable links. A guest post must be a unique, of high quality and should add a ton of value to the audience - it should be compelling enough toencourage them to look at your website.

Here are a few other benefits of Guest posting:

• Instant Exposure to Targeted Traffic
• Expand Your Personal Network
• Stimulate Social Media Shares.
• Grow Your Social Media Following.
• Improve Your Online Authority.
• Fortify Your Backlink Profile.
• Grow Brand Awareness.
• Generate Qualified Leads.

To get the best out of guest posting, check out: The Ultimate Guide to Guest Blogging - Neil Patel.

You don't need to become a digital, SEO specialist or gain practical experience in order to promote your business online. Between on-page SEO, off-page SEO, and technical SEO, there are numerous ways to promote a website so it ranks and gets found for the topics that are important to you.

The simple steps above should helping you in getting started in the right direction to building a successful digital marketing strategy for your business. I hope it helps?

Don't hesitate to drop me a line should you need further clarity or questions.

Remain cool, focused and awesome.