7 Key digital marketing strategy

Digital marketing is strictly about generating new leads to complete successful sales. Clients are beginning to buy houses and tech. products in a different way, often beginning with online market research and a clear vision of precisely what they want. Your digital marketing strategy can have a much more significant impact than traditional marketing strategies if you can jump-start your real estate digital marketing strategy using the following 7 tips to get the results you’re seeking:

1. Create a Social Media Marketing Strategy. Some ideas of useful content to post on your social media channels include:

• New or existing listings

• Team bios (if you run a real estate brokerage)

• Case studies

• Relevant blog posts

• Success stories

2. Create a User-Friendly Website with all the social media handles: How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing. Your mobile-friendly website should include the following content in order to give your clients the best experience:

• A list of all new listings

• Content that will guide them throughout the home-buying process

• Links to relevant moving-related services such as lawyers, movers, and home inspectors

• consider implementing a live chat feature on your website.

3. Develop an Email Campaign: No matter the industry, an email nurture campaign is a valuable tool for connecting with new leads and staying relevant with past clients.

4. Create and Post Valuable Blog Content: A blog is a fantastic way to level up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional's digital marketing strategy is nothing without valuable content, whether it's shared on your website or social media.

5. SEO: SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches. However, Google and other search engines are constantly changing their algorithms, so it's critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, make sure that you have high-ranking keywords such as your location and your industry throughout your blog content and website.

There are other elements of a strong SEO strategy, including:

• Backlinks

• Meta titles and descriptions

• Social media pages

• Online directories

6. Pay-Per-Click Advertising or social media advertising: Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.

7. Hosting Virtual Tours and Webinars: Purchasing a home can be difficult and as a real estate expert, your job is to make the home-buying journey as easy as possible for your clients. Andrew J Carr shared some of the more critical qualities realtors should try to include in successful virtual tours, such as:

• Using real footage of the home, as compared to digital illustrations

• Ensuring the video of the tour is interactive and responsive across all viewing methods (mobile and desktop)

• Making the virtual tour 3D and user-friendly