7 Powerful Tactics to Boost Your Instagram Growth Strategy

Did you know Instagram has over 1 billion active users every month? And 90% of users follow a business on Instagram.

Isn’t that great?

For a marketer looking to promote their products or services, Instagram opens up a lot of new possibilities. It can be a great platform to find new followers, engage with them, and boost sales.

But it’s not all sunshine and roses.

HANDPICKED RELATED CONTENT:

• 15 Social Media Monitoring Tools You Need to Know Right Now
• 19 of the Best Social Media Management Tools You Need to Manage Your Social Presence

Do you know how to attract more people to your Instagram account? How do you get people to engage with you on Instagram?

Many marketers struggle with these questions.

In this article, let’s discuss some tried-and-tested Instagram growth strategies.

How Can You Revitalize Your Instagram Growth Strategy?

Many brands use black-hat tactics for Instagram growth. For example, they buy Instagram followers to inflate their follower counts.

Sure, it’s the easy way out. But the growth is not real.

In fact, it’s a very short-sighted strategy. In the long-term, it doesn’t do anything to drive engagement or sales. If you want to make sure you sustain your growth on Instagram, you need to get creative.

From the strategic use of hashtags to hosting contests, there is a lot you can do to attract more people to your Instagram account.

Here are some of the best Instagram growth strategies that you can try out to grow your online presence:

1. Use Relevant Hashtags

Hashtags can help people discover your content. If used properly, hashtags can also help you boost your content reach and get more engagement.

Sure, they can be an asset in your marketing strategy, but only if you know how to use them right. For instance, generic hashtags like #beauty or #fitness may be used very frequently. So, your post may get lost among all of the tagged posts. That’s why you need to use hashtags strategically.

Tools like HashtagsForLikes can help you find Instagram hashtags that are relevant for your audience.

This tool also helps you find out which hashtags your competitors use and the kind of engagement they get. Having this information can help you find out what your target customers talk about.

Instagram allows you to use 30 hashtags per post. But that doesn’t mean you should use so many on every post. Going overboard with hashtags can make your profile look spammy and can even affect your engagement rate.

According to a study, the engagement rate decreased when the number of hashtags used increased.

Image via Mention

That’s why it’s a good idea to use 3-4 relevant hashtags in your posts. That way you can attract a genuine audience to your content.

HANDPICKED RELATED CONTENT:

• 29 of the Most Effective Social Media Marketing Tools You Need in 2020

2. Optimize Your Instagram Posting Schedule

Did you know that there are 347,222 users scrolling through their Instagrams feed every minute?

What does this mean for your business?

To get the attention of your audience on Instagram, you need to post more content. Otherwise, your content may get lost in a sea of posts, which means you may never reach your target audience.

Also, keep in mind that Instagram now shows posts based on interests, relationships, and timelines. That means your audience gets to see your posts if they are interested in the subject or if they have previously interacted with your brand.

To achieve Instagram growth, you need to post content more frequently and strategically. You need to find out when your audience is most likely to be active and then schedule Instagram posts accordingly.

There are various studies that have also tried to find the best time for businesses to post on Instagram. According to CoSchedule, the best times to post differs from industry to industry.

Check out the findings from their study in the screenshot below:

Image via CoSchedule

However, every Instagram account is different, and a tactic that works for one brand or industry may not work for another.

To find out which is the best time for you to post on Instagram, it’s essential to pay attention to how your audience interacts with your content. Post several times a day and see when you get the most engagement. Also, note the kind of content that receives a good response.

Read the full article at ShaneBarker.com.