7 Profitable Reasons to Embed Facebook Feed on Your Website

Why should you embed Facebook feed on your business website? How can you embed FB feed on your site? You will find the answers in this article.

Facebook is among the most used and most popular social media platforms all around the globe. Most of the people on social media are using Facebook; that is why Facebook accounts for 2.5 million active monthly users. 

That is a prominent figure. It means you can reach more people with just one social platform. So using Facebook for your business website will be a profitable marketing strategy. Therefore, embed Facebook Feed on your site.

But first, let us understand Facebook feed and why you should embed it on your site.

What is Facebook Feed?

A Facebook feed can be referred to as the feed generated by collecting content from Facebook. It comprises all forms of the content present on social media, such as images, videos, or text.

The feed looks like a gallery of content from Facebook, which you can update in real-time, and it provides viewers with the latest content from users. So using Facebook Feeds for marketing is an excellent and strategic marketing tactic that will take your business to the next height.

7 Benefits of Embedding Facebook Feed on Your Business Website

While there are several benefits of embedding Facebook feed on your business website, we will outline only a few of them.

1. Facebook Feed Boost Engagement

Facebook Feed comprises of dynamic and diverse user-generated content (UGC). People love to watch something different and relatable. 

We all know that user generated content can be both very contrasting and vibrant. As a result, integrating it into your website will make it more charming and engaging for the users. The feed provides variety and new content now and then as it operates in real-time, giving website visitors more content to explore.

Alongside this, UGC helps in humanizing a brand. With more UGC, you can intrigue users with result-driven questions, such as, what is unique about your brand products, that makes customers happy?

2. Showcase Social Proof

What is social proof?

Social proof, also translated informational social influence, is a social phenomenon where consumers repeat the actions of others by adapting their behavior according to what others are saying and or doing. 

That is because they believe they believe that what other people are doing is right, or that the products or services they're using are fantastic. So when people use your branded hashtags and account handles with their social media posts, they generate social proof. 

They obtain proof that consumers are using the products of that brand and enjoying them enough to go ahead and post remarks on social sites. Such evidence works in fantastic ways, in that they motivate website visitors to convert to customers. 

You may also like: How to Convert Social Media Followers to Buyers

3. Facebook Feed Helps Build Trust

Trust is the basis of any relationship; may it be personal or professional. You will not invest in something that is not trustable. So gaining trust is essential for a brand to incur a large user base. Facebook Feeds can help you with that. 

As discussed in the previous point, social proof can work wonders, and Facebook Feed is a feed full of social proof. Evidence that displays happy and satisfied existing customers. If anyone sees many happy customers of a brand, they will not hesitate to trust it. After all, it is all about trust and satisfaction.

4. Facebook Feed on Business Website Drive Conversions

When you are engaging your users and building confidence for your brand among them, they will not think again before buying from it. It will give you higher conversion rates as people will be buying from your brand as never before. 

Facebook Feeds can help you attract new users and interact with them, forming a brand-user relationship. The better the bonds, the more loyal the customer base you create.

5. Increase Website Vibrancy

A website is the first and crucial marketing touchpoint of a business. It can make or break any deal; it is essential to make it attractive and worth exploring. If that doesn't happen, people will switch to your competitors within seconds. 

As I mentioned before, UGC is diverse, dynamic, and colorful. Embedding it on your website will help you make your site more vibrant and attractive for all the website visitors. 

6. Facebook Feed Is Cost-Effective

Budget can be quite a concern, but embedding UGC saves a lot of money since users created the content. The cost you incur is only of the tool that helps you with aggregating and displaying the content.

Talking about those tools, they are quite affordable and cost-effective. The ROI is quite high, which covers all the money you spend on the s. 

7. Build Brand-user Relationship

When you display your user's content on your website, it shows that you care about their opinion and feedback. So it motivates other people to share their experiences as well. It becomes a way to interact with your audience. 

The more you interact with users, you build a relationship with them, which helps you create a loyal customer base. You can also opt to create a particular branded hashtag, which will give all the users a platform to interact with each other as well. 

Where Can You Embed Facebook Feed on Your Business Website?

Now you know the benefits of embedding Facebook Feed on your business website, so maybe there is a question that arises in your mind. Where should I embed my Facebook Feed? 

I have got the answer for you. There are few pages of a website that are essential for the purchase process. The main page that decides if the user will stay or not, which makes it very necessary to make it attractive and engaging, which can be done through Facebook Feeds. 

Another significant page is the product page where the user decides if they want to add the product to the cart, embedding Facebook Feed on your product page can help you to convince your users.

You can also embed Facebook Feeds on Catalog Pages and Reviews Section, where the people can enjoy UGC and interact with it. 

The placement of the Facebook Feed matters a lot because it is how you are trying to motivate your users to make purchases through your website. If they look at the feed at the right time, BOOM! You get a conversion. But if not, maybe they don't!

How to Embed Facebook Feed on Your Business Website

There are a few ways through which you can embed Facebook Feeds on your website. Nevertheless, you can watch the YouTube video below to learn how to integrate Facebook feed on your website.

1. Facebook Page Plugin

To embed Facebook feed, you'll have an option to embed your Feed through Facebook free Page Plugin. It is quite easy, and all you have to do is enter your Facebook page URL, and enter widget dimensions. 

Facebook will give you a code you can paste on your website. Your feed will embed after you paste the code, 

2. Facebook Widgets

Facebook Widgets are tools that help you collect, manage, and display content from Facebook. You can do a lot of things with Facebook Widgets, like customizing your feed with various themes, fonts, styles, and colors. 

You can moderate your feed to cut out the unwanted content. Many widgets give you the option to analyze your feed's performance as well. You don't need any technical knowledge for it since everything is taken care of by the tool. All you have to do is paste the embed code in the website code. 

3. WordPress Plugins

WordPress also provides you a plugin to display your Facebook Feed on your website. This plugin has a responsive layout and is optimized to display on any screen size. It is a user-friendly and easy-to-use tool for creating a Facebook Feed. 

Wrapping Up Why You Should Embed Facebook Feed on Your Business Website

Embedding Facebook Feeds on your website can be quite helpful in elevating your brand. I have already mentioned the benefits of embedding Facebook Feed on your website that can be quite essential for a business, and just a simple step of integrating Facebook Feeds can solve all of them. 

Not all marketing methods give you so many advantages, and not employing it will be no less than a sin. I think you should go for it. What other tips and insights can you include in this post that will add value to our readers? Please, tell us!

This article first appeared at Moss Media