7 Reasons Why You Are Stuck in the “Feast or Famine” Cycle in Your Coaching Business

1. You lack focus

You are trying to be too many things to too many people. You are confusing your audience. Until you pick a lane and go all in on the one problem you solve (and show people you know what the heck you are talking about), you will keep running around in circles much like a person lost in the desert without a compass. 

2. Your prices are low

You are undercharging for your services, have structured your packages in a way that requires you to constantly seek new clients and are stuck in the trap of perpetual launches (read: exhausting yourself for a few “big wins” or worse, total flops)

3. You have poor positioning

You are not seen as the expert and the person who can ultimately solve your perfect clients’ problems. This is a big issue. You will always struggle to break into higher levels of income if you are marketing to the wrong people and/or your services are not positioned correctly in the mind of the people you want to work with.

4. Your messaging is terrible

You have failed to articulate why you are the best person to solve your clients’ problems. You are drowning in a sea of other coaches. People aren’t paying attention to you. They don’t see you as the expert and all your efforts at trying to get people to buy are going to waste.

5. You’ve lost your audience

You may have followers/connections but they aren’t true fans. You’ve inundated them with promotional post after promotional post. Your news feed has become spam central. 

You’ve become like 90% of the other coaches and consultants out there- no value just selling them the “next thing they need.” You’ve lost their attention and attention is what turns people from followers to buyers.

6. You are trying to scale too soon

You want to get out of the “survival trap” of entrepreneurship so you buy into the idea that funnels and paid traffic are the way to go…only the first 5 things listed above are not aligned and so you spend insane amounts of time (and/or money) building funnels that don’t convert and spending thousands of dollars on paid traffic with little to no results. You are not ready to scale and trying to do so right now will only push you further behind.

7. Your business model is too complex

You’ve got too many offers/programs and too many funnels! The more complex you build your business (read: the more moving parts), the more headaches you will have. 

Until you simplify your offers and create systems that support your business and streamline your processes, you will continue to be run on the hamster wheel, making money here and there, constantly hunting new clients, putting in long hours and not seeing a shift in your income. 

So the question is...how do you transform your situation?

🔥Start high and back build low

High ticket is the way to go especially when you don't have the audience you need to really monetize a course or membership model. I promise it is easier to sell 1 person on a $10K package than to get 34 people to buy a $297 course. 

🔥Solve bigger problems and you can charge bigger prices

You must raise your prices and focus on working with people for longer periods of time to get out of the trap of constantly needing to fill your coffers with new clients 

🔥Shift your positioning now

Play at a bigger level (again solve bigger problems). This may mean working with clients with higher income, solving a different kind of problem or working with the same people but totally shifting your value statement so you can go from charging $3K for your services to $30K for the SAME exact service

🔥Rework your messaging so you can elevate yourself as an expert

You must quickly shift how people perceive you. The right messaging allows you to shift from being seen as a peer on social media to becoming seen as the perfect coach/consultant/mentor, the person who can ultimately solve your ideal clients’ problems

🔥Create your audience.

Focus on building real relationships. Give value. Show people you are the expert you claim to be. Stop constantly spamming people with your offers. The law of reciprocity works. Giving value raises your credibility and it allows you to build “relationship equity” which has a significant R.O.I.

🔥 Spend 20% of your time on the automation piece.

Right now you have to make a living. Focus on the things listed above. Create killer content and be consistent. Build genuine connections that lead to powerful conversations and this is what will ultimately allow you to close high ticket sales. 

🔥Validate everything is aligned

Your marketing is working. Your product, pricing, positioning, messaging and audience are all aligned and you know this because you are successfully selling your services over and over again. Now you have cash flow. You have margin. Re-invest that back into your business in the form of building your team, your funnels, your systems and paid traffic to scale your business.

Building a business isn’t easy but it is simple. 

It starts with getting clear. These are the first steps to selling high value, high ticket ($10K, $25K, $50K+) products and services and breaking the multi-six figure income mark.

Get these pieces right and there are no limits to how much you can make. Want to learn how to fast-track your way to elevating yourself as an expert and becoming in-demand? Watch my 4 Part Video Series on How to Make $500K in Your Coaching or Consulting Business in the Next 12 Months.

About the Author:

Jessica Yarbrough is a Business Consultant and Strategist. She has quickly developed a reputation of being one of the top consultants for entrepreneurs wanting to become in demand experts who sell high value products and services.

Jessica is a genius at showing entrepreneurs how to rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.