7 Sales Plays to Seal the Most Common Deals

Welcome to the Salesblazer Highlights newsletter! Twice a month, we spotlight tips, tricks, and best practices from leading sales professionals.

In this issue, we share our ultimate sales playbook, including 7 plays you can customize to fit your team’s unique needs and sales goals.

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory.

To that end, here are expert-vetted sales plays to get you selling fast:

1. Classic playbook

Envision this as the comprehensive guide for your sales team. It includes everything from identifying target customer personas to detailed strategies for each stage of the sales cycle. For example, if your product is an educational app and your target audience is busy parents, the playbook might include specific conversation starters for parent-teacher meetings, tailored email templates for follow-ups, and objection-handling techniques specifically addressing common parental concerns.

2. Start-up playbook

This one’s tailored for emerging businesses, focusing on fundamental sales strategies and innovative marketing. For a new coffee subscription service, the playbook might suggest leveraging social media platforms for brand awareness, using influencer marketing to reach a broader audience, and guerrilla marketing tactics like pop-up events or collaborations with local businesses to create buzz.

3. Product-specific playbook

This playbook zeroes in on effectively selling a particular product, like a high-tech home appliance. It would detail the appliance’s features, benefits, and competitive advantages. Sales strategies might include a comparison guide (a side-by-side look at your product vs. competitors’ products), case studies of satisfied customers, and tailored scripts for in-store demonstrations.

4. Account-based playbook

This is perfect for targeting high-value accounts such as large corporations or specialized sectors, as these accounts typically require more attention. It would outline methods for identifying and engaging key decision-makers, tips for personalizing pitches, and strategies for nurturing these relationships.

Read the full article for sales plays #5-7

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