7 Social Media Marketing Hacks for Lawyers
Nishant Bhaskar
Founder & Chief Legal Technologist @ Advanta Legal Tech | Legal Technology Consultant
More or less, everyone is now active on social media platforms, be it LinkedIn, Facebook, Twitter, etc. Social Media has subsequently become an integral medium to connect with people. Presence of a lawyer on social media cannot be overlooked since there are many people who seek legal aid on such online platforms.
Some measures that a lawyer can undertake to maintain his social media presence could be:
Social Media Marketing Hacks for Lawyers
Let us examine some other ways in which lawyers can enhance their social media marketing efforts. Here are the top 7 hacks for social media marketing for lawyers:
1. Content Marketing
Sharing content that is informative and which engages the audience is a must. It is very important to make the posts unique, whether it be through uncommon formats or creative graphic designs.
Following the 80/20 rule is always a win. 80% of your posts should be directed towards answering whatever questions the audience may have in mind. The remaining 20% can be used to promote your professional work, research papers, etc.
2. Respond to client reviews
Comment your opinions on other’s posts and respond to people who’ve commented on your posts.
Secondly, it’s very important to keep in mind the reviews of people and to work accordingly. A study by LawRank has shown that 82% of the participants would only hire lawyers whose rating is above 3.5 stars and almost 15% said that they would not hire any lawyer who doesn’t possess a 5-star rating.
3. Video Content
Make videos that help people with specific problems, for example, car accident, dog bite, domestic violence, etc. Provide step-by-step instructions for such cases by creating a library with a series of videos on different such issues that you tackle.
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4. FAQ sessions
You can go live on Facebook or YouTube to organise live FAQ sessions where people can come and ask whatever queries they have in real-time. This will help boost the audience’s confidence in you since it will ensure them that you have a strong knowledge base and you know what you’re doing.
5. Live Chat
Make live chat options available to your audience, be it on your social media handle or your website. According to a study by Invesp, 38% of people have made a purchase due to a good live chat session. Live chat features encourage direct interaction with users.
6. Knowledge of the market
It’s important to keep learning about how other lawyers in the market are promoting their services. This will help you streamline what kind of posts the audiences prefer.
Social media marketing is about creating a deeper relationship with customers and engaging with the target audience. Your competitors can have a lot of potential customers who have asked questions online that probably went unanswered. Just be active and respond to them.
7. Starting a Blog
Blogs are another great avenue for online marketing for lawyers. Blog writing is an investment of time, but the more content you can provide to visitors the more likely they will be to recognize your expertise in the field and ultimately hire you. If you don’t have the time or resources to maintain your blog, you can always hire a professional content writer for this task. There are plenty of websites where legal freelancers offer their services for a reasonable fee.
Make sure the language you use is easy-to-understand and has organic search visibility. Use a mix of legal vocabulary and lay terms that lend legitimacy and make it easy for readers to understand.
Don’t just write a blog about anything; write a blog with valuable content. Only include one topic per blog post to increase your chances of ranking in the top position on the search engine results page. Also, be sure to format your writing so that it flows, breaking it into easily-digestible parts. Content can include services, relevant legal news, updates relevant to laws and policies, and takeaways from recent cases or conferences.
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