7 Things I’ve Learned from Podcasting You Haven’t Heard Before

Most of the articles I read about podcasting usually look something like this.

• Be Consistent
• Share on Social Media
• Ask your Subscribers to Write 5 Star Reviews
• Put your podcast on iTunes, Google Play, Anchor, iHeart Radio, LinkedIn, and everywhere with people online.
• Expand to your Guest’s Network

etc, etc, etc

I’m not saying these are negative at all. In fact, if you don’t know the basics of podcasting you should read those articles first.

Today, I’m writing my subjective viewpoint on my own experience of starting a podcast 7 months ago. I consider myself a beginner and I’m not here to tell you what the best tips and tricks to skyrocket your rankings directly.

However, my podcast, Humans 2.0 frequently hovers in the top charts under Self-Help, Education, Technology, and Business!

If you enjoyed this and found something interesting please share and tag me!

Success is Binary

7.4 billion humans mean 7.4 billion perspectives. Before starting my podcast I thought success was all about the tips, tricks, and shortcuts you can take.

My definition of success changed with every blog post I read about these billionaires living a certain morning routine. The matter of the fact is if we knew what success was everyone would follow that path and get to “success” which by definition makes it not the success. Talking to people on my podcast has taught me that there are winners and losers in life.

Some of us learn quickly and get on our path later or earlier than others but you either have the framework or desire in your mind or you don’t…yet.

Often times, very personal mystical experiences are triggered by a family death or accident to wake us and get us on the path we are meant to take. If you aren’t self-aware internally and externally you will never be successful and will chase everything like a hungry dog.

My switch to success was triggered by daily healthy eating, exercise, meditation, and journaling. After that, every person I’ve talked to has just helped me refine my purpose in life and helped me understand more about people.

It feels like I’m listening to the same thing again and again, in a way. Person A had Obstacle B in their path. Obstacle B did x, y, z to A that greatly changed them. Person A, one day gets sick of Obstacle B stealing their life. Person A does something about it and embarks on the hero’s journey. That’s success.

We ALL have Feet of Clay

Before starting my podcast I never had a deep conversation with anyone whom I would consider wildly successful (to me this means having a great impact in the world).

On the outside I had always thought these are people may have faced defeat at one point in their lives, bounced back and today they are ruling the world and have no flaws.

After some time, I realized this was the exact opposite for the majority of people. Most of the world’s most successful people have one or two quirks that they haven’t been able to defeat.

Which leads me to my next point...

Imperfection is Perfection

I had the idea for my podcast in May of 2017, it took me an ENTIRE month to find the self-courage to create a trailer for it in June. It took me another 2 months to actually record the first couple of episodes.

What actually happened was I built a glorious image with my imagination of what Humans 2.0 SHOULD look like and it scared me into paralyzation.

The only thing that broke me out of it was a recurring thought in my head of “I need to take one step forward regardless of the marathon in front of me” as well as “A year from now you would have wished you started earlier” AND “Yesterday you said you would start tomorrow.”

I was comparing to where I was here, to where I wanted to go. The distance was too great and it made me not move. But, when I actually started taking action everything became so easy and seamless. The trick is to start with starting and the rest will follow.

All you need is forgiveness. The very concept that holds you a prisoner of living the life you really want to live is perfection. Which all comes down to the fear of failure or success. Looking back at this now, one of the sources of my courage was from a past success where I thought of the same thing before starting.

Podcasting is an Exponential Meta-Skill on all Fronts

A couple of days ago I was talking to Jeff Haden on my podcast (upcoming episode #51) and he brought up an interesting point.

“you can apply this to anything else you decide to do because if you decide to take on something else that seems really daunting and you don't know quite how to do it, but you have big your goals and dreams you can stop and say you know what, I did it with my podcast I got through that I know how that works. I I know how to grind and hustle and learn and get to where I want to be, and that's in my pocket. No matter where you want to go you can always use that as a “I know how to do this” that's not so daunting after all and that's a cool thing about doing it too because it's a confidence builder. It's confidence not based on HOORAY sentiments and slogans and posters on the wall. It's based on I earned this feeling I can achieve, if I put in the work all I have to do is put in the work and I can do things that I want to do. That is probably the coolest feeling of all because it's very empowering you can say “yeah I'll try that because I know how to do that and that's an awesome thing.” - Jeff Haden, Author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win

Other than the accurate statements Jeff mentioned, podcasting also expands your network to people you would never dream of talking to and becoming friends with.

You can also potentially grow a base of listeners with enough consistency over time, which will then lead to exposure with enough trust and value being exchanged.

Not only are people listening to the podcast episode you uploaded a few days ago, people over time are also listening to EVERY podcast you have recorded. Evergreen audio content that exponentially increases. As Gary Vaynerchuk calls it “Brand Equity.”

Humor Destroys Limiting Perceptions for a Moment

Throughout my life, I’ve noticed a very interesting pattern. I will notice someone, whom I assume based on my perception isn’t doing too well. I will then go up to that person and have a conversation to understand what’s going on with them. I then use some sort of universally recognizable meta-humor story. I’ve learned that you can actually break people out of their own heads for a few minutes.

This same concept applies to breaking a cultural technologically enabled communication tunnel with a wildly successful person who’s talking to a 20-year-old.

Being light and humorous at the beginning often loosens the mood and any biases my guests have before entering the conversation.

On the Humans 2.0 podcast my signature opening line is “How do you spend your time here on planet earth?” which is the most basic question of them all.

However, it’s worded in a way to make it seem to the user as a conceptual idea outside of their identity.

Podcast Guests Trick Themselves into Liking me

I’ve learned that everyone’s favorite subject to talk about is themselves.

I’ve never talked more than a guest but often times at the end of the podcast and later the person whom I was interviewing will associate me with a close personal friend and/or even mentor me.

The fact that I happened to be there listening to them talk is usually enough to their brain to like me. I'm sure I'm valued in some way but at the end of the day, it doesn't matter too much.

Anything is Possible

I’m not talking about possibility from an achievement standpoint.

I’m obsessed with podcasts. Why? Because using audio as a medium of communication enables us to curate our reality with portable smart devices.

Podcasts aren’t new, but audio is now finally accessible at a practical mobile mass scale. What really interests me about this, isn’t the fact that I can speak to thousands of people in their ear throughout the day, but the fact that listeners are CHOOSING what to listen to instead of their everyday reality.

Can we acknowledge how mind-blowing amazing that is?

You can go from a 15-year-old in a terrible place with negative people, to that same 15-year-old with a cellphone now that can listen to billionaires in your ear and block out the noise and negativity.

Conclusion

I appreciate the time you spent reading this article. I don't take it take it for granted. If you have any thoughts please comment below!

Listen to the Humans 2.0 Podcast

iTunes - http://apple.co/2w2igRz

Google Play - http://bit.ly/2i520dh

Stitcher - http://bit.ly/2iPsrRB

iHeart Radio - http://bit.ly/2Ag3xW3

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