7 Ways to Grow Your Email Marketing Database
Thomson Data
Thomson Data is known as the world's best B2B data solution provider with its high-quality email lists and services.
Marketers need to maintain a fresh and active email database to sustain steady business growth. But it’s not that simple, as databases aren’t static. Furthermore, you might end up spending a lot of time on optimizing subject lines, email copies, and template designs. But, without an updated database, your efforts are not channelled properly.
Many businesses are looking for simple and proven strategies to grow their email marketing databases. Our blog will help achieve the same purpose, explaining what an email marketing database is, how to build and manage one, and what information is available in a B2B database.
After all, which marketing channel provides an average ROI of $42 for every dollar spent ? Not many, so let’s dive in to learn more about multiplying returns.
What is Email Marketing Database?
The email marketing database contains all the information received from a prospect, including geographic data, contact information, browsing history, past purchases, and more.
What is the significance of an Email Marketing Database?
1. It provides insights for data-driven marketing, and additionally helps in optimizing campaigns.
2. Significantly boost to overall return on investment and campaign performance.
3. Sending relevant content to subscribers based on their preferences.
4. Precision targeting is possible for specific customer groups using segmentation.
5. Increased conversion rate and higher engagement through personalized content.
6. Enhances email campaign management efficiency.
As email marketing databases have wide-ranging benefits, so it’s time go on exploring the seven best ways to grow email marketing database.
7 Ways to Grow Email Marketing Database:
For marketers, the email marketing database is the most effective tool in their arsenal. So now we move to learning about how to develop an extensive and healthier database that is more likely to bring in actionable results.
1. Building an Email Marketing Database through a Website
Living in a digital world prospects are looking for solutions online. It is win-win situation for business and prospects. Here’s how.
Ask Website Visitors for Feedback:
Prospects come to your website looking for educative, rare-to-find content that aligns with their business requirement. That’s why, marketers must strive to engage on a higher level. It can done by asking for feedback.
Audiences always like to provide feedback about information that pertains them. There’s two ways of approaching the scenario. Frist, create a feedback drop box in the end of the content. Second, you can create a pop-up box encouraging your website visitors to ask questions, for which you can follow up with an answer through email.
Minimize the Length of Lead Capturing Form:
To grow your email marketing database, your temptation to collect the maximum information about your prospect will always be there. But when a lead-capturing form has too many data fields that need to be filled, it usually drives away the prospects. It is best to limit it to four or five, and eventually, you can collect information from your prospect when they start interacting with your website.
2. It’s Good to Incorporate Traditional Marketing Techniques to Grow Your Database:
Many might think traditional marketing techniques won’t build your database. Well, that’s not true. Traditional marketing methods are more sustainable and leave a longer impression on audiences.
Collect Addresses from Trade Shows:
Trade shows are a reliable tactic for growing your email marketing database. You can put up a demo for your latest product/service and collect sign-ups from prospects in person. Make sure you import the sign-ups into your contact database. Following it, send a welcome email that helps the prospects opt-in for further communications.
Organize In-person Events:
Meetups, seminars, and conferences are at the heart of the networking events. Audiences who end up attending these events are qualified for further prospecting efforts. That’s why you collect email addresses and other crucial information to add to your contact base. Once your database is updated, encourage opt-in with a welcome email.
3. You Must Use LinkedIn to Grow Your List:
LinkedIn stands out from other social media platforms, moreover, for B2B marketers, it’s an indispensable platform. So, this particular social media platform has a professional focus, providing powerful marketing tools and networking opportunities. Read the following parameters to learn what you can do with LinkedIn to grow the email marketing database.
Post about Your Email Newsletter:
If your business runs an email newsletter, take snaps of it and put it on LinkedIn creatively. For the post, write a caption that says, “Everyone who signs up, will be able to access the entire newsletter from there on out.
Send Readers to Landing Page:
LinkedIn is a striking platform for networking. So if you have a fruitful conversation with prospective clients, share the links of the sign up pages with them. It’s a smart way to continue the interactive process. Furthermore, once the prospective clients signs up for your email services, they will have access to content that’s beneficial for their business. Helping you foster meaningful relationship with prospects for a longer period of time.
Recommended by LinkedIn
4. Other Social Media Platforms can Help you Grow Your Email List:
LinkedIn holds a superior position amongst social media platforms for B2B marketing. It doesn’t mean the other social media platform won’t be useful. Put to use the following two tips to grow your email marketing database with other social media platforms.
Run an Online Contest:
Contests are fun and engaging. That’s why you should use the social media platforms (Facebook, Quora, Reddit, etc.) to host a free giveaway contest. It will encourage your followers to click through your website and provide the right information.
Promote Offers on “X’’ Previously known as Twitter:
As 54% of the businesses have incorporated X (Twitter) in their social media strategy. Therefore, it is a promising platform to run campaigns to help you grow your database. It can be contest, promotions of your blogs or simple tweets that redirect the prospect to a sign-up form.
5. Grow your Email Marketing Database with New Content:
Marketers need to know that the key to a healthy marketing database is the keep the content engaging at all times. This will ensure your subscribers remain active and interested. Then you can build an engaged email database. So do the following to make your content better than your competitors.
Unique Content:
Here is a brief example of how content impacts an email database's health. When you initiate an email campaign without properly reviewing the content or personalizing it according to recipients' needs, many recipients unsubscribe from the email or mark the email as spam.
Additional Bonus Content:
Every content on your website may not be beneficial for your prospects. You may need to provide bonus content to lure prospects in and keep them interested in your products. If this particular strategy works for your business, publish the blogs and articles to provide beginners insights. Add a CTA to your content, which informs on the submission of email ID; they can access bonus content with advanced tips.
6. Here are a Few General Rules of Thumb in Marketing to Grow your Email List:
Here, we have listed a few miscellaneous ways to grow your database.
Free Online Tools and Resources:
Free online tools make prospects happier, as all they have to do is sign up with their email addresses. So, have your research and development team create as many free tools as and when possible. It will help gather genuine prospect information.
Encourage Subscribers to Share and Forward:
Include a share button in your email so that you can have a vast contact database. As the email might get forwarded, it should have a subscribe “CTA” at the bottom to simplify the opt-in process for who received the forwarded email.
Segmentation:
Segmenting your subscribers into specific, more focused groups based on interest, demographics, behavior, and more is vital. That way, you don’t end up sharing the same content with the entire list. Once you make your approach targeted and share personalized content to resonate with prospects. You increase your conversion rate so that all prospects can receive more exclusive content.
7. Acquire Database to Grow your Email List Instantly:
The tips we provided above in the article will help you create an email marketing database over time. But it’s not the only way. Presently, there are many email database providers; choose the best one amongst them. For example, Thomson Data is one of the best marketing database providers used by 53% of businesses worldwide.
Here is what makes Thomson Data’s email marketing database so wildly trusting:
1. The database is updated every 90 days to make it error-free. The process ascertains the high-quality of data and provides actionable insights.
2. Acquire a list containing in-depth information about your prospective clients all across the globe.
3. With the right strategies, your business can achieve a 95% deliverability rate for email campaigns.
To sum it up, you can either create a database from scratch or invest in ready-made-databases. It depends upon the business goals.
What Information will you find in an Email Marketing Database?
To create an email marketing database it should contain the following information:
Conclusion:
Hopefully, our article has helped you understand that growing your email list is not only about collecting contact details. Businesses aim to create an email marketing database to foster meaningful relationships with potential clients. This is achieved by sharing personalized content, gathering information with their consent, being transparent about your services, and all the other parameters mentioned above.
Now you know the importance of the email marketing database and all possible ways to create one. Waste no more time and straightway move on to creating an email marketing database that will supercharge your marketing efforts.