7 ways you can repurpose content like a PRO!

There is a very fine line between drawing inspiration and blatantly plagiarising someone’s creativity. To stay in the race for consistency and relevance, creators forget they have a voice of their own.

Always try to come up with new ideas and do your own research instead of copy-pasting someone else’s content. If you take inspiration from someone else’s content or repurpose it, give credit to the original creator.

Here are 7 ways you can repurpose content and stay consistent without compromising your personal brand and the quality of your content:

#1. Turn Viral into Visual

Humans are visual creatures. 90% of the information transmitted to our brain is visual and gets processed 60,000 times the speed of text. Identify the most viral pieces of content and turn them into a visual representation. This can be psychological triggers, mental models, frameworks, hacks, etc.

For ex. Sachin Ramje, also known as the ‘Hyper-Visual’ guy, converts threads written by great creators into imageries. This helps him connect better with the audience and also network with other creators, may they wish to see the repurposing in a good light. BINGO!

#2. Break down Viral

Other than turning viral pieces of content into visual representations, you can always break it down into smaller chunks of information and share it as individual tweets in your own words instead of long threads.

For ex. A detailed thread/blog on how ChatGPT works may include a lot of key insights into the tech, business, impact, etc. created by OpenAI’s chatbot. Post these pointers as standalone tweets.

#3. the Tanmay Bhatt approach

Share your thoughts, contrary opinions, perspectives, etc. on content posted by other creators, founders, brands, and even regular audiences. Adding your creativity to the mix does the trick.

With a massive distribution of 4.4 million+ subscribers on Youtube, Tanmay Bhat is an OG example of scrounging the internet to curate interesting pieces of content and make a novel compilation out of it.

His commentary, collaboration with fellow creators, and that funny laugh (how can I forget) give him an edge over creators who spend hours and days dreading content creation.

#4. Represent thoughts… but better!

This trick is on the same lines as point #1, except for the fact you don’t have to hunt or keep track of viral posts. Just find popular quotes, thoughts, and perspectives and represent them in an appealing format.

The human brain can process entire images that the eye sees for as little as 13 milliseconds. A study found that people remember only 10% of information heard after 3 days, but 65% if a relevant image is paired with it.

#4. Convert videos into threads

Learning about new information triggers dopamine. A few channels like Think School and Curiosity Stream do a great job at sharing mindblowing videos on topics that are most talked about at a surface level.

All you have to focus on is making your audience feel they have learned something new and insightful because of your content.

For ex. Convert unheard stories into threads, summarise interesting events into bullet points, put keynote speeches on your LinkedIn posts, and share your take on them alongside. Share the history of brands, influential personalities, marketing stories, etc. The possibilities are endless.

#6. Track Comments

During a good conversation, you often mention or learn something really exciting. Keep a note of that and share it later as a standalone post/tweet.

Observe what people are asking, and what people are looking forward to learning. Curate content around that and craft your hooks in a way it instantly resonates with the target audience. A casual interaction between two smart people can be a great lesson for someone looking for it.

#7. Repost Content

The easiest and most bulletproof approach is to repost your own content from months/years ago. For the newly added followers, this revision helps put out your thoughts in front of them and it also helps you get immune to being attacked on grounds of plagiarism.

Instead of retweeting or resharing your old content, post it again. Always!

Create 2 baskets — “Viral” and “Dead” and put your pieces of content in it. Put the most engaging pieces in the viral bucket and put the ones you felt really connected with, but failed to gain traction (due to whatever reasons) in the dead bucket.

Repost the viral ones right away and rephrase the dead ones to deliver the thought better. Make sure the difference between the dates is good enough to not make it look like an obvious repost.

And it’s a wrap!

Thanks for reading. If you are here, I believe you liked this one and I look forward to getting your feedback in the comments section! Help me reach more people by sharing this on your timeline :)

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Until next time, cheers! 🥂

Kritarth Mittal • Soshals