Top 7 User Experience (UX) Design Principles for Businesses
Did you know that over 85% of companies are likely to do business with your competitors if your products offer poor User Experience (UX) Design?
Moreover, around 79% of users will immediately search for other ways to solve their pain points if they don’t like a digital product’s UX.
Since there are quite a few things designers must consider in order to create products with seamless UX, let’s dive into the top reasons to invest in user-centric design!
1. Usefulness
Designing user-centric digital products should start by making sure they actually solve a real problem that real users are having.
Investing in your UX Design ensures your solution caters to your actual audience so users deem the product a “must-have” instead of a “nice-to-have.”
2. Usability
While usefulness is key, it doesn’t stop there! Users should be able to navigate the product smoothly as they complete all tasks required to solve each of their problems.
All product elements and actions must be easy to access while providing queues for users to understand what they’re doing and how each action correlates with final goals.
3. Accessibility
When we discuss how users should be able to navigate through a digital product with ease, we mean all users!
Ensuring full accessibility allows all groups to be taken into account, including cognitive, visual, auditory, motor and speech impairments, among others.
Beyond being an ethical responsibility, accessibility has also become a legal obligation in several countries, like the US Americans with Disabilities Act (ADA).
4. Findability
As mentioned, all elements within a product’s UX should be segmented or categorized in a way that allows all users to find what they want easily.
A great instance is how eCommerce stores can have different product categories and subcategories to help users find and purchase the items they need!
As you may have guessed, this example also speaks volumes about the impact low findability can have on revenue for businesses.
To thrive in findability, it’s important also to consider external sources, which involve search engines and advertisements.
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5. Credibility
In an era with so many offerings for each potential need users may have, actually delivering what’s promised is a common denominator for all thriving digital products.
Being clear with business practices and communication is also key to reassuring user trust, with data privacy management as a key example.
Moreover, credibility tends to be even more important in industries that handle sensitive or personal data, such as FinTech, Healthcare, or social media platforms.
Make sure your UX accurately represents your products’ offerings and limitations!
6. Desirability
Within UX, desirability is what can really set a product apart from the crowd, the key differentiating factor that makes people come back to your solution.
Ensuring your product is useful and usable focuses on logical aspects, yet companies must consider feelings, behavior and emotions to achieve actual desirability.
Edges like aesthetics, appealing designs, styles, unique features, quality and social proof play a major role in desirability.
7. Value
The value of a digital product and its User Experience involves the benefits and advantages it provides to both users and the company.
To be considered valuable, your digital solution must balance out business goals and user needs and complying with the six factors mentioned is a must to ensure value!
Conclusion
As you can see, building digital products with exceptional UX is not an easy task and demands a lot of knowledge, experience and expertise.
That’s why you should make sure the team or agency you decide to work with fully understands and follows these practices to bring you the best results.
As a UX-driven Product Development agency, we’ve been helping leading partners bring disruptive business ideas to life for over 14 years! Let’s shape the future together. ❤️🔥
This article was written by Manuel A., Content Writer @ Capicua.