8 Questions to Ask Before Investing in AI for Your Property

Let’s face it: not all AI is created equal. Just like you wouldn’t hire a new team member without checking their skills, qualifications, and references, you shouldn’t invest in AI without a thorough evaluation.

The right AI can streamline your marketing efforts, automate tedious tasks, and create better experiences for prospects and residents. But the wrong AI? It can waste time, money, and even put you at risk of compliance issues.

Why Evaluating AI Matters Before You Make a Purchase?

Just like a property inspection, evaluating AI means digging deeper. Does it meet your prospects' needs? Is it based on strong data? Can it scale as your portfolio grows?

By taking the time to evaluate AI properly, you’re not just making a purchase—you’re making an investment in your property’s future. And like any good investment, it should pay off in the long run, helping you attract more prospects, improve resident satisfaction, and ultimately, boost your bottom line.

And with so many options, asking the right questions is key to choosing the best AI solution for your property.

8 Key Questions to Ask Before Choosing AI for Your Property

Here are eight key questions that will help you evaluate any AI marketing solution for your property:

1. Is the AI Built on a Deep Data Foundation?

Does the AI leverage a robust and comprehensive data set to deliver accurate and personalized interactions?

2. How Human-Focused is the AI’s Design?

Is the AI designed with a focus on maintaining personalized and empathetic interactions that feels natural and human?

3. Is the AI FHA Compliant?

Does the AI adhere to Fair Housing Act standards in all its responses?

4. How Does the AI Handle Speed and Accuracy?

Can the AI process and respond quickly without compromising on accuracy?

5. How Does the AI Manage Attribution?

Does the AI accurately track and attribute leads to your marketing efforts?

6. How Does the AI Deliver Zero-Lift Setup & Maintenance?

Is the AI easy to set up and maintain, requiring minimal effort from your team?

7. How Comprehensive is the AI’s Full Journey Automation?

Can the AI effectively guide prospects through the entire leasing journey, from inquiry to lease?

8. Does the AI Allow Human Touch Where Needed While Efficiently Handling Routine Tasks?

Can the AI seamlessly integrate human involvement for moments that require empathy and connection while automating repetitive tasks to free up your team’s time?

These questions are just the starting point.

In the coming articles, we’ll dive deeper into each one, exploring what they mean for your marketing strategy and how you can use them to select the best AI tools for your property.

Stay tuned for the next article, where we’ll explore the first question: Is the AI built on a deep data foundation?