8 Signs Your Internet Marketing Is Failing

Not All Internet Marketing Is The Same

With so many internet marketing agencies out there, it’s hard to find one that can design a digital marketing campaign that delivers long-term results. You may have seen immediate improvement such as increased web traffic, higher sales, and constant engagement on your social media channels. However, without the proper marketing strategies, even the best campaigns will become outdated and ineffective over time. At that point, you will need to update, revamp, or entirely change your internet marketing approach. How will you know if it’s time to re-evaluate your current game plan? Here are some warning signs that you should look for:

Signs Of Poor Internet Marketing Strategies

Lack Of Clearly Defined Goals

Just because other companies are on Facebook, that does not give you a good reason to launch a social media campaign. Neither does an ambiguous interest in increasing traffic or getting more leads. You need a clearly defined goal with measurable metrics, such as “We want to increase SEO-generated website leads by 20% over the next 18 months.” This kind of goal is specific, time-sensitive, and meaningful. If you’re not meeting these targets, it means either your company is not performing as well as you originally intended or you’re setting unrealistic expectations. If your goal is to increase your conversion rate by 100 percent, you’ve already failed because that is essentially unattainable. It’s important to set SMART goals so you can properly track your success.

Low Engagement Rate

If you don’t create content that people want to engage with, you are wasting valuable impressions. If your audience isn’t engaging with your brand, this is a clear sign you’re doing something wrong. Why is this so important? When people engage with your content, you build trust and long-lasting relationships that reliably drive sales upward. Your engagement rate may be low because you don’t understand your target audience and what they interact with. Study your target demographics in-depth and you’ll be able to improve your internet marketing.

Low Conversion Rate

Conversion is when the your audience completes the action you want them to do. This action could be downloading a PDF, making a purchase, or subscribing to your newsletter. Each company has a different measure for conversions. These are the true measure of your internet marketing success, which is why if you have a low conversion rate, you know your marketing strategy is to blame. This should be the most alarming factor, indicating that your internet marketing is truly failing.

Who cares if your campaign increased traffic by 25% if your conversions are down by 5%?

Read the full article on our website by clicking here.