The 80/20 Rule- How to Stop Chasing Average and Start Celebrating Stars
Neeti Brand Accelerator
Brand Strategist for creating 100 Cr + Brands I Brand and Marketing Consultant I New Product Launch expert I Coach and M
Picture this: It's 1897, and Italian economist Vilfredo Pareto stumbles upon a curious pattern. Turns out, 80% of Italy's land is owned by just 20% of the people.
Fast forward to today, and this 80/20 rule (aka Pareto Principle) is still turning heads. But Perry Marshall, a marketing whiz, has added a twist. He discovered that within the top 20%, the rule repeats itself. So, a mere 4% of your customers could be driving a whopping 64% of your sales!
Mind blown, right?
But here's where it gets interesting for businesses. We often obsess over coaching underperformers, hoping to boost average productivity. Meanwhile, our top talent is left twiddling their thumbs.
Let's flip the script. What if we focused on our star players, empowering them to shine even brighter?
The new 80/20 rule isn't about fixing the weak links. It's about celebrating excellence and amplifying the impact of your top performers. It's about ditching the pursuit of mediocrity and embracing the power of the exceptional few.
So, are you ready to ditch the "average" chase and unlock the full potential of your star players?