9 Freelance Writers That Brands are Looking to Hire for Work

Having an understanding of the types of freelance writing as well as how much freelancers get paid for different types of freelance writing can help you decide which direction you want to head as you build your freelance skills and concentrate your efforts as a freelancer. Learn more about types of freelance writers and which one(s) you want to be in your freelance career below.

9 Types of Freelance Writers Brands Are Looking For

1. Article Writer

An article writer is a popular type of freelance writer and it’s often one of the ways I suggest beginner freelance writers try to break into the freelancing world. Article writing for editorial clients might include service journalism (think “how to” pieces), reported freelance stories and SEO article writing where you’re using targeted keywords to drive traffic results from a search query to an informative article. Freelance article writing can be done for print magazines, websites for those magazines, print newsletters, newspapers, as well as trade publications. 

2. Blog Writer

A freelance blogger often falls under the umbrella of a content marketer when you’re writing articles or blogs for a business. A blog writer usually creates informative articles that help brands educate and covert clients or customers. 

3. SEO Writer

A freelance SEO writer is something every brand with a digital presence should be hiring to attract new audiences to their websites. Search Engine Optimization (SEO) writing encourages users to click on a link to your website after they see it on a search engine’s results page.

4. Copywriter

A freelance copywriter typically writes enticing copy for commercial purposes. A copywriter is a type of freelance writer who might write ads, in-store copy, newsletters, website copy, and even social media copy for posts and videos. They need to craft eye-popping headlines, be able to write concise copy, and create compelling calls to action. I recently did copywriting work for GNC Routines–including in-store copy like point-of-purchase displays, website copy, newsletters, and more!

5. Content Marketing Writer / Branded Content Writer

Content marketing writing is a type of writing that might be referred to as a brand content writer, branded content writer or brand content journalist. Content writers amplify a brand’s voice and educate their audiences through blogs and articles. 

6. Video Scripter

Video scriptwriters are becoming even more popular these days. Every brand is clamoring (or should be) to tell their stories visually via videos and a video scripter can earn a lot of money if they work with high-paying clients. Offer these skills to your clients and you'll be a valuable freelance asset.

7. White Paper Writer

This type of freelance writer is one of the highest-paying freelance writing gigs. White papers are often used in the B2B space and are ways a brand sets themselves apart from competitors as thought leaders or experts in their niche, particularly about a specific topic. White paper writing might involve client-provided research, require interviews, feature case studies, or a mix of those components. 

8. Ghostwriter

Ghostwriting is one of the types of freelance writing that freelancers can earn high rates–but it often comes with little to no glory. A ghostwriter is a type of freelance writer who could be writing a book for a celebrity or politician, writing eBooks, penning blogs for an executive at a company, writing OpEds for professionals, as well as writing thought leadership articles on LinkedIn. 

9. Newsletter Writer

Newsletter writing has been around for decades and seems to be more important than ever before in terms of building relationships between the business and their customer or client. Newsletters–like my freelance writing tips newsletter–usually promote the latest articles published on the website, let readers know where to find the publication on social media, and include timely events. 

To view more information on types of freelance writing, visit my website.