9 SEO Hacks to Increase Your Organic Traffic in 2024

Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. Today, more than 75 percent of B2B website traffic comes from organic and paid search. And according to SEOinc, paid search only accounts for about 15 percent of that traffic.

If you’ve been neglecting to create an SEO strategy plan to improve the organic performance of your website, you may be missing out on a ton of potential traffic—and leads.

But don’t get frustrated just yet! It’s not too late to get started with your website SEO strategy and turn things around.

9 Essential SEO Hacks That Will Improve Your Traffic

1. Perform a Content Audit for Underperforming Content
2. Reevaluate Your Content
3. Add New Internal Links to Your Pages
4. Create Great Content for Your Users

Access more SEO hacks here.

1. Perform a Content Audit for Underperforming Content

If you’ve read one blog promising SEO tips, you’ve been told to “Start a blog!” and “Create high-quality content.” But before you jump right into creating new content, what you should be doing is auditing the content on your website that already exists.

A content audit is just what it sounds like. It involves taking inventory of all of the pages on your website and determining whether they need to be updated, consolidated, remain as-is, or be removed entirely. Plenty of plugins include options to perform a content audit, but if you don’t want to go that route, you can even accomplish this with a simple Excel spreadsheet.

Don’t just go on a page-deleting spree, though. Consider the value each page has to your business. Even if a page doesn’t have much in the way of SEO value, if it’s critical to your business, don’t delete it.

2. Reevaluate Your Content

As you work through your content audit, it’s a good idea to reevaluate the content on your blog and critical product or service pages. If you know even a little bit about SEO, you probably optimized them with keywords, metadata, and alt text when they were created. But have you evaluated them recently? If you know you haven’t, it’s time to take another look.

Chances are, since creating those initial pages and blog posts, new keywords, subtopics, or other opportunities have surfaced. Think about how you can make updates. Is there an additional topic you can now cover in an old blog post? Are there new keywords you can add to your product or service pages?

Finding and taking advantage of these opportunities can help Google view these pages on your website as more complete, which can help improve your ranking.

3. Add New Internal Links to Your Pages

In addition to auditing and evaluating your existing content, another SEO hack is to add more internal links to your website. Relevant internal links make it easier for visitors to your website to navigate from one page to another. They also distribute “link equity” and make it simpler for Google to understand context.

This practice is especially important when you create new pages, as they won’t have many internal links. But even with older pages and content, it’s a good idea to ask yourself if there are any new opportunities to add updated internal links. Maybe you’ve created a recent blog on a topic that relates to an older page. If so, link to the new blog on the existing page, and you can improve your chances of both ranking.

Another quick way to find new opportunities is to search Google for “site:[yourwebsite] + keyword,” as this will deliver all of the pages on your website containing that specific keyword. Then, you can either link to those pages on a new page or link the new page to the existing ones (as long as the keyword is relevant).

4. Create Great Content for Your Users

The best way to drive organic traffic to your website is by creating great content that gives people a reason to come there. Take a look at the type of visitor you’re trying to attract and figure out what their interests and concerns are. Then, simply use your industry knowledge to create content such as blog posts, videos, infographics, and case studies.

Sprinkle targeted keywords throughout the content and share them as often as possible via social media and on other reputable sites. Keep in mind that you need to keep a steady flow of content coming – while also focusing on quality instead of quantity. Bad content will get less engagement and generate fewer leads than good content will.

Keep reading to learn more SEO hacks for 2024.