Absolute Certainty = Confidence, Conviction & Clarity

This is a framework for achieving Absolute Certainty. 

You can overcome so many challenges by implementing this strategy of 3 C's.

The 3 C’s are Confidence, Conviction, and Clarity. 

We’re going to break this down as a person, salesperson, and from the perspective of customers. 

By true definition:

• Confidence is the state of feeling certain about the truth of something.  
• Conviction is a firmly held belief or opinion. 
• Clarity is the quality of transparency or purity.

3 C’s as a person

Clarity

When we say, “I don’t know,” and, “I think,” these are phrases of uncertainty. When you are uncertain, you speak from a place of doubt and fear. Living in doubt and fear can become paralyzing. Imagine doubt as a malicious malware on your computer that has found its way in and contaminates your files. You finally realize the severity of the malware, when you’re not able to access what you want or need from your computer.

When one says, “I don’t know,” they are really saying, “I am too afraid to take any action.”

When one says, “I think,” they are really saying, “I’m not 100% confident in what I’m saying.”

Confidence 

A study by Harvard showed two things that make people happy. The first thing is knowing exactly what they want (clarity). The second is they know they are moving towards achieving it (confidence). I met this young man once who was 24 years old and in and out of legal issues.  I asked him, “what do you want out of life?” He responded, “I’m not sure, I’m going to school to be an attorney but it’s not exactly what I want to do.”  It’s so important to know exactly what you want. Lack of confidence comes from the lack of clarity.  Life is worth living when you are confidently moving toward what you want.

Your confidence will grow as you become more aware of it. With awareness, you are able to feel the fear, rise up, and do it anyway, which builds your confidence. Your confidence will build one experience at a time. Persistently pursuing your potential without quit is the key. 

Referring to clarity, Jack Canfield said, “you can drive from NY to CA in the dark with your headlights shining only 200 feet ahead of you.” As soon as you have clarity, you’re able to confidently take the next step towards your goal. 

Conviction

Uncertainty comes with anything new and your confidence may fluctuate but when you immerse with clarity, you level with conviction. 

3 C’s a salesperson

How to overcome fear, anxiety, worry, and stress in your sales role.

1. Confidence - What fears, blockages or shortages do you have to keep you from 100% confidence? 

Grab a pen and paper and space out the words 

Fears, Blockages, and Shortages. 

Fears: Face Everything and Rise! 

Blockages: mental constraints 

Shortages: voids

Now next to each word on your piece of paper, take a moment and think about what fears you have whether it’s fear to pick up the phone and make that first sales call, whatever it is, call it out right now on your paper. Blockages - write down everything that is blocking you mentally, physically, or spiritually to achieve whatever is you want right now. Shortages - what is it that you think you’re lacking to help get you to this desired destination or outcome. 

Take a look at these 3 things. You have the power to change your circumstance. You are more than a conqueror. So, let’s put in the work to eliminate every excuse and obstacle in your way right now. 

Focus on getting to 100% confidence and attacking everything you need to get there...one step at a time. Just get a little bit better at it every single day. 

2. Conviction - Do you believe in your product, service & company? If not, what’s keeping you from it? Have a real honest conversation with yourself. If you have zero belief, then go find something else that you can believe in with absolute certainty. 

3. Clarity - What are some things you need clarity on? How can you get the clarity that you need to be crystal clear in this sales role? If it doesn’t make sense to you, how do you think it will make sense to your prospects? Often times the lack of confidence comes from the lack of clarity, so the more you focus on getting absolutely clear, then the more confidence you will gain. 

3 C’s the customer needs for absolute certainty.

Confidence - What does your client need to be 100% confident in the decision to move forward? 

Fears: what false evidence appears real to them?

Blockages: What’s getting in their way from moving forward?

Shortages: Typically they “can’t afford it.” Switch their thinking to, “how can they afford it?”

Conviction - How can you influence them to believe to make a change or move forward? Influence is not trying to get people to believe what you’re saying 

Influence IS getting people to believe that you BELIEVE what you’re saying 

Clarity - What are 3 things that they need clarity on? Help them get clarity. Again, the lack of confidence (in you, your product, or service) typically comes from the lack of clarity. 

It’s important for you to have absolute certainty so your prospects will have it too...through you. 

The #1 reason why people don’t achieve success in sales is the failure to have confidence, conviction, and clarity. 

So what are you going to do today that your future self will thank you for?