Accelerate Revenue with RealZips for Salesforce.com

More and more organizations implement RealZips for Salesforce. We can now share how high-growth companies use our app to speed up their success!

The RealZips app provides territory management and a geographic structure for CRM data in Salesforce. Your CRM data is automatically enhanced with geographic data such as market data, sales territories and sales regions.

RealZips makes it possible to identify market potential and compare against sales performance. Sales teams using the app can focus their efforts in areas with the highest growth opportunity.

The six steps to manage growth with RealZips:

1. INDUSTRY

Select best-fit industries

The product or service you sell must solve specific challenges for the targeted industry, and be supported by customer success stories. A targeted industry should have enough potential companies of the right size and profile, to be worth pursuing.

2. GEOGRAPHY

Focus on markets with highest potential

Once you have a defined your targeted industries by employee size, selecting geographic areas is next. Attempting to serve large geographic areas often leads to inefficient marketing and sales. Therefore, combining industry and geographic focus is crucial for organizations ramping up customer acquisition.

3. COMPANY

Pick targeted companies in the right areas

You will now know which geographical areas - based on Zip codes - hold the highest growth opportunity. It is now time to identify the companies - across select industries - within the Zip codes that will quickly generate revenue. Getting data is not the challenge. Instead, selecting the right data and methodically getting in touch with the right companies is the right areas is the hard part.

4. TITLE

Source contacts with the right titles

You now have the right industries, in the right geographic areas, and the right companies your team will target. It’s now time to decide which titles your team will build relations with. Most often it makes sense to start high in organization, and ask whom to talk to about your solution. It’s also important to get in touch with key stakeholders that influence the decision, and get their buy-in.

5. DEMOGRAPHY

Utilize underlying demographic data, to identify your customers’ markets

Most companies selling Business to Business (B2B) have yet to discover the value of demographic data. Demographic data is still considered to be Big Data, too big to use while servicing B2B customers. We’re now seeing the cutting-edge B2B sales management and sales operations teams take full advantage of demographic data. They simply use population data to understand their customers’ markets, providing talking points and insights downstream in the sales channel.   

6. PITCH

Market and sell in the right place, to the right customer, at the right time

With the RealZips GeoData Platform in place, they manage territories and grow revenue. They automatically structure all their CRM data, and break down target markets into manageable geographic chunks. High-growth companies effectively adjust the pitch as they discover what works best across targeted industries, geographic areas, companies and certain titles.

They utilize all structured data they now have available in Salesforce, to even better service their targeted customer segments.

Get started in a matter of days

The RealZips app and market data is designed to instantly empower your team. In a matter of days, your team could start taking advantage of these six steps: