Accenture research, "when people feel connected to each other, their leaders and their work, their companies gain a 7.4% revenue boost per year”
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
When Adam Gray and I started DLA Ignite back in 2016, we had a vision that this social media thing was going to change the world. But we had no data to back this up, until now.
Like any start-up we worked to the principles in Geoffrey Moore's book, "Crossing the chasm" and we took our social selling methodology and crossed that chasm.
Let's cut the opinion and look at the data
All of the data from McKinsey, Hubspot, Salesforce, Gartner, etc all pointed to the fact that the world had changed with social media. It's changed society and the world of business.
We then had a perfect storm of mobile, internet, social media and Covid 19.
More interesting is that this research from Accenture, here. The research is about how people, employees and business need to be connected to function in this digital world.
So why should your business embrace digital and be highly connected?
Accenture state ...
"Financial: In fact, organizations in which people feel highly connected to each other, their leaders and their work, stand to gain a 7.4% revenue growth boost per year.
Trust: People benefiting from omni-connected experiences are 29% more likely to experience a deeper level of trust toward their organization and team. Where there’s greater trust, people are 35% more likely to deliver high-quality work
Retention: Being omni-connected accounts for 59% of an employee’s intention to stay.
Recommended by LinkedIn
Productivity: Of employees who benefit from omni-connected experiences, over 90% say they can be productive anywhere
Yet only 17% of the people we surveyed felt they were benefiting from omni-connected experiences at work. The opportunity is there to seize."
So what are Accenture's recommendations?
Now what was a hunch back in 2016, is now backed by Accenture, not bad for a startup.
Want to know more about social selling, check out my new book
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.
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2yI love how showing up and being authentic on social media gets us more connected and impact the bottomline! Thank you for sharing, Timothy (Tim) Hughes 提姆·休斯!
History tells us we can't "belong" unless we're the SAME. But what if we could create Togetherness based on our uniqueness instead?
2yLove this Timothy (Tim) Hughes 提姆·休斯 ! People forget that social media, sales, marketing all have the opportunity to be connection activities! If we treat them that way 💡
If we take human connections seriously to achieve team success, in sport, business, etc, why not recognise that human connections are just as important in the digitally powered world. My own experience is that sitting behind a screen, whether through social media, messaging, chat, and on video conference calls makes it harder and even more important to build real understanding, empathy and trust. Why invest in high failure rates when you can invest in building better success rates through genuine relationships?
I make strange electronic music that scares cats 🐱
2yThis is the company that I was telling you about yesterday Hayley. I highly recommend subscribing to this newsletter. Timothy and Adam know their stuff. They are the real deal on a platform where many talk the talk but cannot walk the walk. Great insights here Tim 👍
Save Ferris!
2yThat's it isn't it...people need to stop playing at this and actually take it seriously. Organisations spend millions on cold calling and email marketing software yet, and let's be honest, everyone knows that nobody likes a cold call or a cold email (no matter how well researched it is)... Until businesses wake up and smell the coffee they will continue to suffer from empty pipeline and pressure on their pricing. There is, as we know, a batter way...