Achieve Tay Swift Status with Cultural Capital
Denise Boudreau
Transforming Senior Living and Healthcare for 20+ Years: Building Cultures That Retain Talent, Boost Engagement, and Drive Occupancy Growth
Looking for that special something to propel your business growth? It's closer than you think—right in the heart of your organization: your people.
Understanding the Value of Cultural Capital
Some organizations just seem to have that special something. It's as if they're perpetually having a Taylor Swift moment, basking in the glow of rave reviews, outstanding press coverage, and hordes of devoted fans. Now that's the pinnacle of success.
When an aging service organization stands out from the crowd in this manner, it's not luck or random chance. It's a deliberate focus on cultural capital. Picture this as the heartbeat of your organization—defined by shared values, beliefs, and the moments that occur between team members daily. This unique essence sets your team and the entire organization apart. And just like any valuable asset, when harnessed correctly, cultural capital can drive unmatched business growth.
While it might seem tricky to pin down in numbers, the results speak for themselves. Organizations that prioritize cultural alignment, which involves aligning the organization's culture, values, and goals with its people, experience significant improvements in revenue and employee engagement.
Employee Experience: The Foundation of Cultural Capital
Surprisingly, one of the key contributors to cultural capital often gets overlooked: the employee experience. Companies recognized as top employers consistently outperform their peers. These champions record lower employee turnover, quicker revenue growth, and higher productivity. Plus, they're magnets for talent, drawing twice as many applicants for every job posting.
Our very own research with Drive's World’s Best Culture awardees echoes these findings. These elite organizations have an average culture score of 78, significantly higher than the broader healthcare sector's average of 50 or Drive’s aging service client average of 58. Notably, these top performers share common values—with teamwork at the forefront. Moreover, they avoid limiting values such as blame or bullying, which can stunt engagement, productivity, and growth.
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Empower Your Leaders to Boost Cultural Capital
So, how can you start strengthening your cultural capital today? Begin with your leaders. Assess their current skills and resources. Do they have the tools they need to succeed? Once you have a clear picture, invest in their development. Equip them with the training and tools to nurture a vibrant organizational culture. After all, empowered leaders drive positive change.
Ready to Elevate Your Team's Leadership Game?
Look no further than our self-paced online programs: Fearless in the Face of Crisis and Fully Staffed. With Drive's leadership development programs, your leaders won't just check boxes—they'll genuinely learn, enjoy, and grow, and the ripple effect of their growth will resonate throughout your entire organization. Our programs don't just skim the surface; they enhance individual capabilities, supercharge team leadership, and foster a positive culture shift, having a major impact on cultural capital and your success.
"The Fearless program has reignited passion and given our leaders a renewed sense of purpose. I have seen both new and seasoned leaders' confidence soar. We’re ecstatic with the renewed energy and innovative ideas it’s sparked." ~Kristi Stockslager, Corporate Director of Human Resources, Kingston HealthCare Company
"As a CFO, I'm impressed that Fully Staffed allows us to invest in our people, culture, and leaders simultaneously. Investing in our culture saves us money in the long run, and honestly, no other program out there does it quite like Fully Staffed." ~Rachel Moore, Chief Financial Officer, Atlantic Shores
Exclusive Deal! Register your team in one of our courses and receive amazing bonuses valued at $5K!
Interested in discussing how our programs can get your organization to the pinnacle of success? Click here to book time to chat with us!
PS ... This offer is only good until October 20th, at midnight PST! So, act fast if you are interested!