Achieve Your 2024 Business Goals With An Effective 90-Day Plan: The Ultimate Guide

In today's fast-paced business world, the key to success lies in breaking down your goals into manageable chunks.

Instead of getting overwhelmed by year-long objectives, focus on what can be accomplished in a shorter timeframe.

A 90-day plan allows you to set clear, achievable targets and measure your progress along the way.

This comprehensive guide will walk you through the step-by-step process of creating and implementing a 90-day plan that aligns with your business objectives.

From defining your goals and identifying the key actions needed to reaching them, to tracking your progress and fine-tuning your strategies, this guide has got you covered.

So say goodbye to year-long stagnation and hello to accelerated growth.

With an effective 90-day plan, you can gain the momentum you need to achieve your business goals.

Get started today and witness the transformative power of this game-changing approach.

A Change in Plans

Late 2019, I prepared my 2020 marketing plan.  This plan identified specific actions to be taken and the time frame for these actions. It also included goals for each month of the year and longer terms goals for the next five years.

Things were going pretty much according to plan until the middle of March, 2020 when the full impact of the COVID19 Crisis hit home.

Suddenly my 2020 marketing plan was no longer viable. 

Once the initial shock wore off, it became obvious that simply waiting for the crisis to end was not feasible. If I wanted my business to survive the pandemic … which I most assuredly do … some form of proactive response was necessary.

My online research led to the conclusion that a short-term marketing plan would be both reasonable and doable.

Ideally this plan would help me survive the economic uncertainty and hopefully, also position my business to survive post-pandemic.

So far, so good.

And given that good things get better when shared for the benefit of others, here are three things that I learned from preparing my 90-Day Marketing Plan.

Essential Actions

From the perspective of the pandemic, essential services are those factors that most everyone needs to survive the crisis.

In a 90-Day Marketing Plan, essential actions are those things that we need to do for our business to survive the crisis.

The descriptions of these actions will strip the details to the bare essentials:

• what?
• when?
• how? and
• so what?

Predetermining these essential actions simplifies decision-making down the road. 

Instead of scrambling to decide what next, simply follow the plan.  If the plan doesn’t address the specific issue to be decided, the best choice is the one most closely aligned with the plan. 

Focus On Doing What You Can Do

Among the many challenges of the pandemic was the daily flood of coronavirus information.  Not sure about you but I was easily overwhelmed by this information overload.

And what made the overload really stressful was the fact that apart from practicing proper personal hygiene and social distancing, there was virtually nothing that we can do about the coronavirus information.

A 90-Day Marketing Plan makes it possible to shift the focus from what we can’t do anything about to something we can undertake and complete.

Instead of more worrying and hand-wringing about the latest crisis, we can direct our attention and energy to working on our business. 

As a result … reduced stress and better, more productive use of your time and energy.

Applying Your Experience

Unless you have lived an exceptionally charmed life, like most of us, you have no doubt experienced a variety of crises and emergencies. 

Given that experience, both good and bad, offer rich learning opportunities, here a few questions intended to help identify some of your experience-driven lessons learned.

• What single crisis or emergency made the biggest impact on your life?
• How, if at all, did you plan your response to the situation?
• Which ultimate outcomes left you worse off than before the situation arose?
• Which ultimate outcomes left you better off than before the situation arose?
• How might any outcomes have been different had you planned and implemented a more effective response?

Learn More

This article is based upon Chapter 3 of New Beginnings & New Opportunities. 

Prepared early in the COVID 19 pandemic, this eBook was intended to self-employed professionals position their service businesses to not only survive the pandemic, but thrive, once the worst of the pandemic had passed.

Given that the content is as relevant now as it was early in the COVID 19 pandemic, it can be a helpful resource for helping you pursue new opportunities, early in the beginning of this new year, 2024.

To learn more about the book and download your free copy, click here.

Chapter 3 of New Beginnings & New Opportunities also introduces the concept of a 90-day plan as part of a comprehensive business plan.

To learn more about business planning in general and a 90-day plan in particular, check out Unlocking the Secrets to Hassle Free Business Planning: Key Benefits and Tips.

Among other benefits of this article is a link for a free download of the eBook Hassle Free Business Planning for self-Employed Professionals