Achieve Your 2024 Business Goals With An Effective 90-Day Plan: The Ultimate Guide

In today's fast-paced business world, the key to success lies in breaking down your goals into manageable chunks.

Instead of getting overwhelmed by year-long objectives, focus on what can be accomplished in a shorter timeframe.

A 90-day plan allows you to set clear, achievable targets and measure your progress along the way.

This comprehensive guide will walk you through the step-by-step process of creating and implementing a 90-day plan that aligns with your business objectives. From defining your goals and identifying the key actions needed to reaching them, to tracking your progress and fine-tuning your strategies, this guide has got you covered.

So say goodbye to year-long stagnation and hello to accelerated growth.

With an effective 90-day plan, you can gain the momentum you need to achieve your business goals.

Get started today and witness the transformative power of this game-changing approach.

A Change in Plans

Late 2019, I prepared my 2020 marketing plan.  This plan identified specific actions to be taken and time frame for these actions. It also included goals for each month of this year and longer terms goals for the next five years.

Things were going pretty much according to plan until the middle of March, 2020 when the full impact of the COVID19 Crisis hit home.

Suddenly my 2020 marketing plan was no longer viable. 

Once the initial shock wore off, it became obvious that simply waiting for the crisis to end was not feasible. If I wanted my business to survive the pandemic … which I most assuredly do … some form of proactive response was necessary.

My online research led to the conclusion that a short-term marketing plan would be both reasonable and doable.

Ideally this plan would help me survive the economic uncertainty and hopefully, also position my business to survive post-pandemic.

So far, so good.

And given that good things get better when shared for the benefit of others, here are three things that I learned from preparing my 90-Day Marketing Plan.

Essential Actions

From the perspective of the pandemic, essential services are those factors that most everyone needs to survive the crisis.

In a 90-Day Marketing Plan, essential actions are those things that we need to do for our business to survive the crisis.

The descriptions of these actions will strip the details to the bare essentials: what?, when?, how? and so what?

Predetermining these essential actions simplifies decision-making down the road.  Instead of scrambling to decide what next, simply follow the plan.  If the plan doesn’t address the specific issue to be decided, the best choice is the one most closely aligned with the plan. 

Focus On Doing What You Can Do

Among the many challenges of the pandemic is the daily flood of coronavirus information.  Not sure about you but I am easily overwhelmed by this information overload.

An what makes the overload really stressful is the fact that apart from practicing proper personal hygiene and social distancing, there is virtually nothing that we can do about the coronavirus information.

A 90-Day Marketing Plan makes it possible to shift the focus from what we can’t do anything about to something we can undertake and complete.

Instead of more worrying and hand-wringing about the latest COVID-19 update, we can direct our attention and energy to working on our business. 

As a result … reduced stress and better, more productive use of your time and energy.

Learn More

By way of background, this article is based upon two free resources:

1. New Beginnings & New Opportunities

I prepared this short eBook early in the COVID-19 pandemic to help self-employed professionals position their service businesses not only to survive the pandemic, but thrive once it ended. 

Happily the worst of the pandemic is now in the past.  But the content is evergreen: it’s as useful in today’s challenging times as it was early in 2020.

To learn more about this eBook and download your free copy, click here.

2.  Hassle Free Business Planning for Self Employed Service Professionals

This unexpected eBook consolidates the series of articles in December 2023 that addressed business planning issue for professionals like you.

Although it was intended to help professionals prepare their business plans for this year, it’s not too late to get started. 

Like New Beginnings & New Opportunities, the content is evergreen: it will be helpful whenever you find yourself involved in business planning.

To learn more about this eBook and download your free copy, click here.