Actionable SEO experiements to try before you plan to revamp your SEO strategy

Let's say you have worked really hard and smart in optimizing the SEO of a Website for a year now. The web pages have started getting descent traction and you have started ranking for your target keywords.

Next what?

How do we scale up for the next stage ...

Well, before you jump on to plan for the SEO targets for the next quarter, here are few SEO experiements that will help you get deeper strategic insights and plan a more effective SEO roadmap...

Conducting SEO experiments is a valuable way to test hypotheses, discover insights, and improve your website's search performance.

Here are some SEO experiments to try:

1. Title Tag Length Experiment: Test the impact of varying title tag lengths on click-through rates and search rankings. Create multiple versions of title tags, ranging from short to long, and monitor performance.
2. Featured Snippet Optimization: Experiment with different formats (lists, paragraphs, tables) in your content to see which is more likely to trigger a featured snippet. Measure the impact on click-through rates and organic traffic.
3. Schema Markup Testing: Implement different types of schema markup (e.g., product, recipe, FAQ) on relevant pages and analyze the impact on search results, click-through rates, and user engagement.
4. Page Speed Impact: Test the effects of page speed on search rankings and user experience. Use tools like Google PageSpeed Insights to optimize different elements and measure the impact on organic traffic.
5. Internal Linking Structure: Experiment with variations in internal linking structures. Adjust anchor text, the number of links, and the placement of links to observe changes in page authority and rankings.
6. Content-Length Testing: Compare the performance of short-form and long-form content. Create variations of a page with different word counts and analyze the impact on search rankings and user engagement.
7. Mobile-First Indexing: Evaluate the impact of mobile optimization on search rankings. Compare mobile-friendly and non-mobile-friendly versions of pages to understand the importance of mobile-first indexing.
8. URL Structure Experiment: Test different URL structures (e.g., short vs. descriptive) to identify the most effective format for search engine visibility and user understanding.
9. Social Signals Impact: Explore the correlation between social signals (shares, likes) and search rankings. Promote content on social media and measure its impact on organic search visibility.
10. Anchor Text Diversity: Experiment with varying anchor text diversity in backlinks. Test the impact of using branded, exact match, and partial match anchor text on search rankings.
11. Multilingual SEO: If applicable, implement multilingual SEO strategies to see how they impact visibility in different regions and among diverse language-speaking audiences.
12. Voice Search Optimization: Optimize content specifically for voice search queries. Test the impact on search rankings and user engagement for voice-activated search results.

Always ensure that your experiments are conducted ethically and that you carefully monitor the results. SEO experiments may take time to yield conclusive findings, so be patient and use data-driven insights to inform your ongoing optimization efforts.