Adapting Your Sales Strategy to Shifting Buyer Behaviors
Dmytro Suslov
CEO at Addlium | B2B marketing and sales advisor | Public speaker | Helping businesses drive revenue via LinkedIn | +35% of client’s average sales growth after 3 months of work
Over recent years, the sales landscape has fundamentally changed. Over 90% of people make purchase decisions even before a sales manager tries to speak to them. Businesses have to adapt to these dramatical buyer behavior changes to remain competitive.
Be visible
Potential buyers search for information about you reading reviews, articles, posts, and watching videos to make a balanced decision. Customers don’t trust brands without a strong online presence, they want you to be on social media platforms and be accessible.
Be valuable and responsive
Customers want brands to provide useful and practical info and respond to their questions promptly. This showcases your expertise and client focus.
Why is Social Selling an answer?
Social selling covers these two complex aspects of the latest buyer behavior trends. This strategy uses the social networks potential effectively and helps to:
- build relevant relationships with your target audience and increase sales as a result
- establish trust and loyalty via posting valuable content and taking part in substantive conversations
- give a quick and efficient response in comments.
Recommended by LinkedIn
Your brand becomes top-of-mind
The major advantage of social selling lies in establishing a loyal community of potential customers, who already know you as an expert in the industry they are interested in and as a person or a company who sells goods and services they need. And all you need to achieve all these goals is to integrate social selling into your marketing strategy.
Several facts and figures according LinkedIn:
- Social selling increases the achievement of sales quotas by 51% in comparison with those who don’t.
- Consistent social selling activities offer 45% more sales opportunities.
- 78% of social sellers are ahead of those who are not represented on social media.
As you can see, social selling is not just a new trend, it is the necessary condition for success in the changed marketing circumstances where traditional sales tactics and instruments are no longer as effective. If you understand it too but don’t know where to start, I’m here to help. Contact me in DM, and let's book an intro call!