adidas: just did it

The "just adidas it" concept is cheeky, distinctive, and pushes the boundaries, particularly considering Adidas 's primary competitor, Nike. Inspired by Nike's iconic slogan "Just Do It", and turning it on its head in the spirit of sportsmanship and healthy rivalry, our concept encapsulates the emotions and triumphs associated with achieving one's goals.

"just adidas it" is a celebration of small goals, every-day achievements and overcoming obstacles and struggles. Celebrating a new personal best. Completing a new difficulty level. Adding a new medal to the collection. That you are your own competitor.

And instead of contemplating whether you should try it... you went ahead and just did it.

Featured Athletes - Felipe Gustavo, Quanita Bobbs OLY , Son Heung-min, Hailey Van Lith, Ben Stokes

Our "just adidas it" campaign concept celebrates adidas athletes, both longstanding and newly joined, celebrating their journey and successes with the brand. In the same breath, we use aspiration and relatability to help fans, wearers, every-day athletes and ambassadors of the brand see themselves in their favourite super-athletes.

The core of this concept revolves around creating a specialised range for each athlete within their respective sporting categories. Customers will have the opportunity to purchase these items while also learning about the athletes, their accolades and achievements. Because community begins with familiarity.

Featured Athletes

Felipe Gustavo

Felipe Gustavo, hailing from Brasilia, Brazil, is a renowned professional skateboarder celebrated for his exceptional talent and technical precision. Rising to prominence after winning the Tampa Am contest in 2007, Gustavo has since dominated the skateboarding scene with his smooth style and innovative tricks. His influence extends beyond competitions, inspiring aspiring skateboarders worldwide with his skill and passion for the sport.

Quanita Bobbs

Quanita Bobbs is a distinguished South African hockey player celebrated for her agility and strategic prowess. With remarkable talent and leadership, she represents South Africa internationally, inspiring young and upcoming athletes and empowering the next generation of hockey players.

Son Heung-min

Son Heung-min, the South Korean football sensation, is celebrated globally for his exceptional talent and dynamic playing style. As a forward for Tottenham Hotspur in the English Premier League, Son's agility, speed, and goal-scoring ability have earned him widespread admiration. Beyond his on-field achievements, Son serves as a cultural icon, uniting fans worldwide with his passion for the beautiful game.

Hailey Van Lith

Hailey Van Lith, a rising basketball star, captivates audiences with her electrifying plays and fierce determination. With her exceptional skills and infectious energy, she's making waves in the basketball world, leaving a lasting impression on fans and peers alike.

Ben Stokes

Ben Stokes, an English cricketer and captain of the England Test team, is a dynamic all-rounder famed for his explosive batting and impactful bowling. With his remarkable performances on the field, Stokes has become a pivotal figure in international cricket, captivating fans worldwide with his skill and tenacity.

Social Media

Custom produced Reels or mobile videos showcasing profiles of the athletes complement and enhance the shopping experience by creating an immersive customer journey. The short-form profiling videos also have the potential to evolve into compelling mini YouTube documentaries, enriching the storytelling aspect further.

In-Store Branding

Our store branding launches with captivating posters and in-store artwork. Customers experience the essence of the brand come to life as they explore the larger-than-life retail displays and engaging visuals. An unforgettable, immersive, retail experience that perfectly embodies the unique adidas identity, marrying the online journey with the in-store experience.

Online Experience

Website and App placements carry over from social media and retail campaign coverage and ensure all essential touch points are met in the marketing and advertising funnel for a 360º customer experience. The black & white or grayscale palette allows the web advertising creative to stand out in the already content-congested online space.

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[a #BlueprintVisions concept]