Adjust Your B2B Marketing Mix for Maximum Results

Let’s be honest, the world we live in has changed and the impact of the pandemic on businesses has been significant. Many businesses have been struggling just to get by while others are now starting to see their business head back in a positive direction. No one has a crystal ball about what the future holds but certainly big changes in business are happening and if you do not adapt to the “New Normal” and fast, your business is going to get left behind.

For many organizations’ budgets have shrunk, there are fewer staff and there is as much if not more pressure to perform given this intense business environment. Traditional ways of reaching new customers via broadcast media, print, large sales teams, tradeshows, etc. have become either not cost effective and or limited in their effectiveness given current Covid19 regulations. So, with limited resources from both a people and financial standpoint what do you cut, keep and or invest in to help you achieve your coming year KPI’s/ Goals?

When business planning, good organizations re-evaluate their go-to-market strategies to determine their effectiveness at achieving their desired outcomes. They also prioritize these strategies based on their ability to impact business results now and in the future. I have a few statements that I would like you to seriously consider.

What would you say if…?

1.      There was a strategic solution that would allow you to increase customer engagement with regularity to all your accounts and not just your top 25% to 35% of your best accounts.

2.      This solution influenced your clients purchase behaviours so that you increase both your company’s sales and profits.

3.      I told you that our programs are self funding based on increases in sales, profits, and strategic alliances proposed within our programs.

4.      The program fees are covered via a “Performance Based” structure through reward issuance, minimizing client exposer to costs as they are tied to program performance.

5.      The program has a history of delivering a strong ROI for clients in many different industries.

If after reading these statements you are interested in learning more about what Lift-and-Shift has to offer (website link) we would love to connect with you for a quick call to talk about our business and yours.

I know that many organizations are still suffering through the pandemic however there has never been a better time to revaluate existing programs and to consider adding a loyalty program as a compliment to your existing strategic mix. Even if the time is not right for your organization currently, we are happy to work with you to put plans in place to have a program ready to go when you are.

I look forward to connecting with you to talk about how a loyalty program can help your organization achieve your Goals/KPI’s for 2021 and beyond.

Call Pat: 905-334-6329

Email Pat: pat@lift-and-shift.com)