ADVANCE YOUR CAPACITY TO SCALE: ATTRACT TALENT
The tech industry has become arguably the most important contributor to the world's economic growth. Its unique status comes from its ubiquity as the source of digital solutions to the oldest industries and to the newest, as well as enhancing the lives of individuals and delivering major advances in healthcare, entertainment and infrastructure.
However, the industry's rapid expansion has brought with it a significant skills gap which means that the most talented and experienced tech talent can pick and choose between competing employers. The simple dynamics of supply and demand has rendered tech recruitment more challenging than at any time in the industry's relatively short history.
With not enough talent to fill the growing number of essential roles, tech businesses need to become flexible and creative in the way they attract, recruit and retain personnel. The conventional hiring process can no longer be relied upon to deliver results at speed and to the high level the industry requires. So as your business grows, how can you improve your chances of securing the best people to drive that growth forward?
For successful tech businesses, scaling and hypergrowth are happy problems, but problems, nevertheless. Bridging the skills gap is essential to their capacity to scale. If your company is facing this dilemma, needing to fill posts quickly but without compromising on the quality of the people you appoint, we strongly recommend the benefits of a hiring strategy based on continual attraction.
Tech talent acquisition needs to be an integrated process rather than an ad hoc exercise. We can break down the hiring funnel into four key phases: attraction, selection, onboarding and analysis. What this reveals is that the most effective process is a continuous one, each cycle affording ample opportunities to learn and refine your hiring practices. For the moment, we're concentrating on attraction.
What is Continual Attraction?
Also known as attraction hiring, it is a strategy based on a more proactive approach than simply posting job adverts or appointing a traditional talent consultancy. It is a form of inbound recruitment marketing designed to attract both active and passive job seekers, placing your company firmly on their radar and developing long-term relationships. Website content, social media campaigns and networking are all valuable elements in creating a strong employer brand which presents you as one of the industry's employers of choice.
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Long before you are ready to appoint a specific person, you can nurture a sense of inclusion by maintaining close communication with the best tech talent in the industry. It enables you to fill your talent pipeline of professionals who may not be ready to move instantly but will be receptive to an offer when the time comes to make it.
According to a 2022 LinkedIn study, 59% of candidates in your talent pool want to receive communications from you whenever you have news or updates to convey and 36% want to hear from you even when there's nothing to report. It's simply reassuring for them to know that they remain an important priority for you. As the practice of continual attraction has gained traction in the tech industry, it's highly likely that these percentages have increased.
Whatever you choose to call it - talent pool, talent pipeline, talent reserve, talent bench - it is an excellent alternative to the long-winded and uncertain methods of conventional talent sourcing. Constant engagement and encouragement of the likeliest prospects gives you a highly competitive shortcut to the skills you need to sustain your business through periods of scaling and hypergrowth.
As with any innovation, continual attraction needs specific expertise to make it work. At erg Group we have helped tech clients achieve excellent results using this strategy. We are experts in TaaS, consultancy, global staffing solutions and candidate attraction. Let us help you overcome the unique hiring challenges that face the tech industry today.
Contact us to find out how we can help.
Call 0121 212 9948 or email info@erg-global.com