Agile Brand | 537: Accelerating the enterprise with AI with Kerim Akgonul, Chief Product Officer, Pega

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About the Episode

Recorded live at Pegasystems PegaWorld iNspire at the MGM Grand in Las Vegas where we’ve been seeing some amazing things, including how #AI can transform the enterprise and we’ve had the chance to get hands-on in the Innovation Hub.

Today, host Greg Kihlstrom is joined by Kerim Akgonul , Chief Product Officer at Pega, to discuss the transformative role of #generativeAI in business processes and the exciting developments around Pega GenAI Blueprint™.

About Kerim Akgonal

Kerim is responsible for delivering Pega’s full suite of products built on the Pega Infinity™ Platform. Kerim leads the company’s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across 1:1 customer engagement, customer service, and intelligent automation.

Kerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including low-code, customer relationship management (CRM), case management, intelligent automation, real-time analytics, and business process management (BPM).

Kerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively.

Kerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.

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Resources

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📚 Book Updates

ALSO AVAILABLE: The Agile Brand Guide to Customer Data Platforms: 2024 Edition with a Foreword by Heidi Bullock , CMO at Tealium .

Thanks to Thinkers360 for naming 2 of our books: The Agile Brand Guide to Generative AI & The Agile Brand Guide to Marketing Measurement & Analytics to their "Top 50 Books to Read in 2024" list!

🎤 Events & Speaking Engagements

6/17-20: Forrester CX North America (Nashville, TN): Greg will be presenting on RTIM at the premier CX event in North America.

7/16-17: Reuters MOMENTUM AI (San Jose, CA): Are you ready to propel your company into the future of AI? Join us at the Reuters MOMENTUM AI Global Business Summit at the Signia By Hilton in San Jose, CA. This is more than just a conference—it’s a launchpad for enterprise AI innovation!

8/10-12: eTail Boston (Boston, MA): Greg Kihlström will be participating in this leading e-commerce event. Stay tuned for more.

9/10-12: MAICON 2024 (Cleveland, OH): It's (Past) Time for AI Operations. Greg Kihlström will be presenting on the topic of setting up AI Operations to run in parallel with your Marketing Operations at this conference from Marketing AI Institute . Register now with code AGILE150 for $150 off your registration

10/30: Mid-Atlantic MarCom Summit (Arlington, VA): Registration is now available for the region's largest marketing communications conference

Links: Books | Podcast | Blog | Consulting | Book Greg as a Speaker