AI is Changing the Sales Process in Manufacturing

The average company has 23 different systems and applications that contain customer information. Salespeople and account managers probably only have access to a few of them. With AI, Manufacturers can unify and organize information across the company and provide full visibility to their account managers. 

For manufacturers trying to do more with constrained resources, AI is easily accessible (and not as hard as you might think). One of the most effective first uses of AI is proactively alerting employees to actions that should take place, but perhaps have not.  This is especially critical for companies in the supply chain managing multiple orders from the same customers. For example, AI can detect a change in customer buying behavior, and alert the account manager that a distributor hasn’t placed an order and should be called before it impacts the bottom line.

AI also acts as a great assistant for sales reps and account managers. They can do their jobs without worrying that they will forget certain tasks or be unable to capture outreach activities. AI streamlines their processes by replacing the tedious manual entry required to create contacts, track orders and follow up, and even by transcribing calls or creating meeting notes from emails to be shared with other team members. 

So much has been done with AI that affects those out there directly interacting with customers. By pulling data together for them, manufacturers’ sales processes can be extended in a meaningful way so they can get back to the business of selling. 

I’d like to hear what you think. Have you adopted AI for your company yet?  You can connect with me directly or comment below.