AI Companies Go For Smarter Lead Generation!

Marketing technology (MarTech) is growing, with tons of new options every year (over 11,000 solutions now!). This makes it overwhelming for potential customers, who are bombarded with choices. If you’re a tech company launching a new product, this means a fierce battle to grab attention (unless you’re a giant like Google or Apple). 

It’s a competitive environment, but you can survive by implementing well-crafted lead generation strategies specifically designed for you. 

For AI tech companies, nailing lead generation hinges on targeting the right buyers with relevant use cases. Currently, mid-to-large B2B companies are the biggest spenders on AI technologies.

The AI industry is on a whole different level when it comes to growth. Because of this, companies in this space need special methods to get their products noticed by potential customers.

Even with fantastic AI products and services, generating leads can be a challenge. Forget about simply blanketing the market with your brand. Here, we'll explore targeted lead generation strategies for AI companies, catering to various processes to help you attract qualified leads and grow your business.

AI Companies Are Special

While some companies are hesitant to welcome AI yet, it offers substantial advantages across various departments. Marketing, operations, technology, and customer service are leading the charge in AI adoption. Lead generation services that target these groups are more effective at bringing in qualified leads for two reasons. First, these departments are more receptive to AI interactions. Second, they're easier to connect with using a value-based approach.

AI companies that do lead generation are a whole different ball game compared to marketing other products. Don't just push AI as an "IT thing" - your target audience already knows its potential. Focus on reaching decision-makers who drive business transformation. Craft sales messages that address their specific concerns and showcase how AI can provide impactful solutions.

A Guide to Generate Leads for Your AI Firm

We want to make sure when a potential customer faces a problem your AI technology can fix, your brand should be the first solution that pops into their mind. This makes them highly receptive to starting a conversation with your sales team.

Goal Setting Objectives

AI companies need to define clear objectives and the key results they aim to achieve. This helps track progress and ensures everyone in the organization is working towards the same goals. Many tech-savvy companies use the OKRs (Objectives and Key Results) method to keep everyone aligned. The beauty of OKRs lies in their simplicity and speed, fostering engagement across all teams.

Catch More Leads by Knowing Your Audience

The biggest challenge in attracting leads for AI tech companies is that customer preferences change all the time. That's why it's important to constantly listen to what your customers are saying and adapt your approach accordingly.

By understanding your ideal customer's interests, problems, and how they typically buy things, you can create messages that resonate with them. This makes them more likely to share their contact information, like their email address, to learn more about your offerings. If you have multiple products, you can create different ideal customer profiles to target each one. But remember, all these profiles should still represent your brand.

Discover the appointment setting tips for software companies.

Landing Pages are A Must-have

Everyone who sells software needs landing pages. They're mini-websites that grab people's attention and get them interested. Testing your landing pages lets you see what works best.

The problem? Lots of companies just mess with tiny stuff, like button colors. But the big thing is telling a story that makes people want your software.

How do you find the right story? You can try different ideas with your team, ask your customers what they like, or use special tools to get feedback.

The more you learn about what your customers want, the better your landing pages will be, and the more people you'll attract to your software.

Customers Love Free Trials!

They are a great way to attract new customers in the AI industry. Free trials let people try your product without any risk, answering their questions and showing them its value. People signing up for free trials are already interested in what you offer. By calming their fears and lowering the risk, you have a good chance of turning them into paying customers. Plus, compared to other strategies, free trials can be quite affordable, especially for digital products.

Another bonus: free trials are a great way to gather information on genuinely interested potential customers. You can then use this info to provide them with targeted information about your current or future products.

Short Videos Are Your New Friend

Blogs are popular, but there's a new player in town! Google is prioritizing short videos in search results, which is a golden opportunity for AI tech companies to get noticed.

Short videos are fantastic for explaining complex ideas clearly and engagingly. People love watching videos to learn about products, and studies show it works! 

In 2021, 78% of people downloaded software or an app after watching a video.

Use short videos to explain your product's features and benefits, or answer frequently asked questions. This will grab attention, improve search ranking, and ultimately help you generate leads.

Teaming Up

Outsourcing lead generation can free up your time and resources. By letting professionals handle it, you can focus on what you do best - developing and improving your products and services. Lead generation companies have the knowledge and experience to attract qualified leads. Choose the right lead generation service with a good reputation and proven track record, and work closely with them to ensure they understand your needs and goals. 

Why you should consider outsourcing your B2B lead generation

Final Thoughts

The tips we have shared will help as a guide for AI tech companies to find new customers and keep growing. First, they need to make sure to set goals and understand who they want to sell to. Then, they might want to offer free trials,  bite-sized videos, online presentations, quick demos, and downloadable guides to help attract your potential prospects. Getting new customers is never easy, but having the right plan and strategy will make it smoother.