Dawn of AI Marketing 🦾 #33 - AI Copywriting versus AI Ranking🦾

Welcome. This weekly newsletter offers a quick download on growth topics in the form of principles, tips, platforms, and other LinkedIn content creators to expand your t-shirt continually.

According to Semrush 's 2024 AI report, there's a significant potential for AI tools to enhance content marketing. However, 37% of the businesses they interviewed needed help understanding how to harness this potential, and 30% were dissatisfied with the quality of AI-generated content.

Most of you, guys and girls, have used ChatGPT or other tools, and although the content is written in solid English, it lacks the human touch.

But if you dare to experiment more, you can discover that these generative AI tools excel at critiquing blog and social media posts and at coming up with novel ideas.

In a nutshell 🥥

AI Copywriting

✅ Brainstorming ⛔ Replacing writers and editors

✅ Rewriting Older Content ⛔ No immediate results

✅ Producing at Quantity ⛔ Often Biased or General

AI Ranking

✅ Using the right amount of repetitive keywords to gain the top ten in Google

✅ No AI-written detection of Search Engine Crawlers

✅ Check for SEO Cannibalization

⛔ To get loyal returning readers, you do need to write valuable content.

⛔ Can face resistance of copywriters and editors when changing your content production

⛔ Many tools to pick from, organisation resistance to learning yet 'another' tool

Tip, Tricks, and platforms🚀

🟣 Frase (more affordable) and SurferSEO are the current industry standard for creating effective long-form content. -> If you want to rank fast, you use these platforms.

🟣 Byword , created by SEO genius Jake Ward , is the go-to tool for creating AI content at scale. If you want to own multiple keyword clusters or a specific keyword, this is the way.

🟣 At the moment, OpenAI (chatGPT) is passed by Anthropic (Claude) and Elon Musk's Grok , who have higher benchmark scores. Google Cloud has introduced a Gemini Pro 1 million tokens context window and full integration with everything in docs, sheets, etc. -> If you want to access multiple models with one subscription, use BlueGPT.

The Future

Not only are we stepping into a world where most content will be AI with human-generated.

In the words of an ex-colleague of mine, an excellent b2b lead generation specialist Wesley Van Duin .

We are moving to a world where AI agents will do all the pre-work, such as inviting connections on LinkedIn and setting up meetings.

I'll talk more about that topic next time.

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