AI driving data-backed ad campaigns
Roshni Singh
Cloud Evangelist | Empowering your business with the right cloud strategy |
Advertising in the present day is not all about photos and videos. Now, with Artificial Intelligence or AI technology and advanced digital tools, fake ads can be produced. These ads have been synthesised with the help of data using GANs (Generative adversarial networks), and they can produce almost realistic content.
AI has proved to be a game changer in this case. So, read on to learn more.
AI is changing the game
AI has helped advertisers to leverage their impact and reach the right target audience. The ads these days are extremely personalised, and it has been coupled with insightful content. The target audience can be filtered and singled out to increase the impact. Generative AI has powered all this.
Generative AI is a sophisticated form of AI. It gives boundless potential to ads which are powered by AI and ML models. The ML algorithms identify the input dataset’s underlying trend and generate outputs similar to the data set. It recognises and creates new data sets from them. So AI machines are presently capable of processing additional data. They can create fresh content quickly, making the whole process quicker than before and helping in the growth of organisations that use AI tech ads.
Applying generative AI in marketing
AI uses keywords to generate descriptions of products, catchy titles and other textual content for increasing the outreach of the marketing campaigns. Even Facebook has used Generative AI to develop a short prompt from 3,00,000 existing texts, and they made a multi-stage story for campaigning.
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Images are customised with the help of AI tools. Advertisers have also avoided copyright law infringement in this way.
Full-length feature movies developed out of video scripts may be a bit overwhelming for AI. But small clips which can be used for customer training can be made out of AI. But, the system will need a significant amount of data for it.
Earlier, Chatbots were very limited in their communication. With the help of generative AI, they can hold human-like conversations. Have you seen the capabilities of Siri and Alexa?
There are many other benefits of using AI in ad campaigns. You can generate high-quality content and also save time and money. The customisation options are also great. Overall, it is a win-win situation for both the advertiser and the customers.
With the help of AI, companies are developing personalised videos for training and promotional purposes. Once enough data is available, the system can synthesise a video as per the requirement. Moreover, in this video, customers can be addressed by their name in their native language if desired.
Hopefully, this write-up has offered an overview of how artificial intelligence is changing the idea of marketing using data. This has opened new possibilities for the companies and helped them save money and time when they need a quick solution. Visit the blog section of the E2E Networks website to learn more about these and other related topics.