AI Has Changed Google Ads Forever.... | AI Asset Generation in Google Ads | Performance Max Campaigns

Will AI Change the Way You Advertise on Google?

The answer is a resounding yes. Google has launched a groundbreaking feature within their AI-driven tool, Performance Max campaigns. This innovation allows Google to automatically create video ads out of thin air, simply by plugging in your website URL. In today's newsletter, we’ll explore how AI asset generation is revolutionising Google Ads and how you can leverage this tool to boost your ad performance.

How AI Asset Generation Works in Google Ads

Performance Max campaigns have taken a giant leap with AI asset generation. This feature enables Google to create multiple video ads, headlines, and descriptions automatically. These elements are then split-tested with various variations and shown across all of Google's platforms to determine the best-performing ads.

Key Points:

• AI-Generated Videos & images: Automatically produced from your website URL.
• Automated Headlines and Descriptions: Created and tested for optimal performance.
• Cross-Platform Testing: Ads are shown across Google's platforms to identify the most effective combinations.

Step-by-Step Guide to Setting Up Performance Max Campaigns

1. Sign In to Google Ads: Start by logging into your Google Ads account.
2. Create a New Campaign: Click on the ‘+’ button to create a new campaign.
3. Select Campaign Objective: Choose the objective that best aligns with your goals, such as sales, leads, or website traffic.
4. Choose Performance Max: In the campaign type selection, choose ‘Performance Max’.
5. Enter Campaign Details: Fill in the necessary details like budget, location, and language.
6. Provide Your Website URL: Allow Google to pull content from your website to create ads.
7. Set Conversion Goals: Define what actions you want to measure, like purchases or sign-ups.
8. Review and Launch: Review your settings, make any needed tweaks to the AI generated ads and launch your campaign.

Performance Max campaigns use machine learning to optimise across all Google channels including YouTube, Display, Search, Discover, and Gmail.

Considerations for Running Performance Max Campaigns

While Performance Max campaigns can be highly effective, they can also be expensive initially. This is because Google needs sufficient data to understand what converts best, and gathering this data costs money.

Tips for Success:

• Leverage Existing Ads: If you have successful YouTube ads, Google product listing ads, or PPC search ads, Google will use these conversions to speed up the learning process.
• Budget for Initial Costs: Be prepared for higher initial costs as Google collects the necessary data to optimise your ads.
• Scale Up: Once Google has enough data, use Performance Max to scale your campaigns for better results.

AI Has Changed Google Ads Forever

The advent of AI asset generation in Google Ads has brought about a significant shift in how we approach online advertising. By automating the creation and optimisation of ads, Google allows businesses to focus on strategy and growth rather than the minutiae of ad creation.

To dive deeper into how AI asset generation can transform your Google Ads strategy, watch my latest video where I break down the process and share tips on maximising your ad performance.

Watch the full tutorial on this via the link below: