AI and Influencer Marketing

How Machine Learning is Disrupting the Industry

With billions of viewers comes a vast amount of real-time data.

As marketers, our main source of creating campaigns and content lies in our power to analyze data efficiently and effectively.

The power of AI in influencer marketing is seriously underestimated. The ever-changing influencer marketing trends can only be chased through AI and Machine Learning. 

Keeping up with the trends, the Hub of Influencers analyzes the current needs of the niche and brings you the keen details!

AI and Machine Learning: Need of the Hour

AI incorporates machine learning into its system. Machine learning is a subsidiary of AI. Machine learning uses AI to learn behavior, and patterns, and interpret them independently of direct programming. 

Your machine ‘learns’; it customizes its systems to accommodate your data patterns and provides its input to it.

Sounds a little heavy? We’ll simplify it for you. Think of it as a computer, but a human brain. It performs all the tasks you want it to, and learns your patterns along the way. 

AI Marketing is not only a trend; it’s a necessity. Every major platform and industry has simplified and adopted its principles to function efficiently on a global level. Although it is in the initial stages, the time for its domination is not too far.

A lot of AI marketing tools are already automated and customized to handle influencer marketing effectively. Machine learning adds to its accuracy with mathematical and analytical models for predicting consumer behavior.

We bet it sounds interesting! But you must be thinking how do we apply this principle to such a creative and content-driven field when every idea is unique?

Let’s discuss how AI and ML contribute to influencer marketing in detail.

AI and Machine Learning: The Influencer Marketing Perspective

- Analyzing & predicting data- Traditional methods to attend to data do not allow an in-depth and long-term analysis of data. With AI and Machine Learning, many regression algorithms and prediction models allow marketers to understand which Influencers are best for their campaigns. 

These algorithms can track their engagement levels in the long run and also identify the target audience. Brands can pinpoint the exact type of content their audience requires and draft their strategies in the same way.

- Campaign strategy & tracking- Working on some of the best AI marketing platforms in the industry will guide you to gain experience in tracking your campaigns effectively and select your desired influencer too. Platforms like Hype Auditor, Socialfaim, Influencer Marketing.ai, and IMAI follow some basic algorithms and attract brands to track their campaigns with them. 

Brands can monitor their engagement rates and alter them to see results based on particular demographics as well. Click-through and conversion rates can be boosted with prediction models and also targeted for specific platform algorithms. Real-time tracking will allow the brands to make alterations if required and measure the success rates to learn for further advertising.

- Custom Content- How are trends made? They are made with a particular content piece being loved and repurposed by the audience in their own way. 

As soon as the numbers start growing, AI and ML step in to track this growth independently and strategize to lift the brand image effectively. Idea generation and content re-purposing steps with the brand image in mind.

How particular content pieces can be leveraged is an answer that lies within the custom content creation suggested by AI. Tailor-made content can be fed to target audiences to increase the level of engagement and predict their future interaction with the brand through Machine Learning. 

- Spotting Fake Engagement-  It costs 1.3 billion dollars to the industry every year due to the impact fake followers create. The counterfeits inflate their effect, leading to next to no impact on any campaign they engage in. 

This costs brands their image, and values and sometimes even a downfall. Using AI, brands can analyze a large footprint of followers and track engagement levels to factually identify legit Influencers. Falsified or bot accounts work on a fixed pattern that traditional tracking cannot analyze, but AI certainly can!

- Predicting ROI- Return on Investment- sounds like an easy term when it comes to seeing just engagement and comments. What it entails in terms of income is a far more complex aspect.

So, how do AI and Machine learning generate and predict ROI on campaigns through different influencer marketing trends?

Many analytics methods can be applied to directly predict the ballpark amounts of success that entail a campaign. 

- Regression analysis

- Correlation coefficients of metric blends

-Persona-based bench-marking & forecasting

- Examining the impact of micro variables

- Consumer segmentation- Traditional segmentation touches surface-level distinctions, but the power of AI in influencer marketing lies in its ability to divide each broad segment into micro-segments and sieve out the actual audience for your brand. 

With its ability to learn independently, Machine Learning organizes and learns your brand goals to integrate and cater to the audience that is predetermined to respond to your campaign goals. AI advertising platforms customize this experience and are ready to disrupt the influencer marketing niche!

- Personalize consumer experience- When you know your regular consumers, you’re able to predict why they’re in your store. Influencer marketing services greatly benefit from the successful prediction of AI with NLP (Natural language processing) to identify consumer behavior and plan their experience similarly.

When you know what each consumer needs, you hold the key to your sales treasury and the engagement that it brings with itself. Nowadays, it’s all about how much you know your audience, and AI is backing our agenda to do just that.

The Hot Take-

We know these big terms are a lot to understand (frankly, for us too!)

Our team of experts has been analyzing the depth that AI has bore down into this niche, and it is safe to say that it has expedited the marketing industry’s growth tenfold.

While Big Data and Deep Learning rake their power in with many AI tools to successfully host and analyze your campaigns, it’s a brand’s honest work to know what its audience wants. 

To explore the world of AI in influencer marketing services, keep in touch with the Hub of Influencers!

Comment down below & and let us know what you think!