AI is a productivity revolution, not a hostile takeover

There are a lot of shiny new AI toys hitting the market right now, and while they all sound like the perfect solution to save you time (and by extension, money), it can feel like you’re behind if you haven’t already started investing in new tools. 

It reminds me of the NFT boom.

What are they?

Do I need them?

And why was everyone so hyped about that monkey? 🤔

I’m going to level with you. I still don’t fully understand NFTs…. but AI-powered software has taken root and it’s not going anywhere, so I am bound and determined to help myself, and other marketers, understand how to utilize AI. 

Luckily, Nina Butler , Head of Marketing at Regie.ai, spent time with us at our Spring ‘23 Pipeline Summit and highlighted some of the ways we should be thinking about these tools to help with the AI overwhelm. 

3 THINGS YOUR GTM TEAM NEEDS TO KNOW ABOUT AI 

ChatGPT isn’t the first AI tool, it’s just the loudest

Generative AI feels like it came out of nowhere… to some of us. If you’re like me, you have been using tools in your tech stack that are powered by AI models, but you have never interacted with it directly. ChatGPT put that power into our hands in a tangible, ready-to-use way, taking it mainstream and hypnotizing all of us with the possibilities. 

There are tons of other AI models at work behind the scenes of many of our favorite products (Netflix, Apple, Amazon… Qualified… just to name a few 😉) but generative AI puts us in the driver’s seat, letting us directly prompt the model and generate usable content that has a direct application for marketing and sales roles. 

It’s not new, but it did garner massive amounts of users in an incredibly short time, speeding up a revolution in software development that was already coming. 

AI isn’t coming for your job, but it will make it a hell of a lot easier

A lot of us initially felt a sense of panic about what this means for the future. Will we all be replaced by AI bots we accidentally trained? And then there was a brief moment where we embraced it a little too much (Anyone else notice LinkedIn comments getting suspiciously predictable? 👀), but now, it feels like we’ve got a better understanding of what AI can and can’t do..

AI bots aren’t going to be able to produce your FY25 marketing strategy, or write your next product launch narrative, but they can help make those tasks easier by automating some of the more time-consuming tasks. 

There are too many use cases to imagine when it comes to supercharging your workflow with AI tools, but the best products that outlast this AI-boom will be the ones that are easily adopted, integrate seamlessly into human workflows, and show an immediate ROI.

This is a productivity revolution, not a hostile takeover

Marketers aren’t going to be able to pass off content completely written by AI–we’re already seeing it and you can sniff it out quickly. But, what AI can takeover for us are things like my top 3 favorite use cases:

1. Automating the research processes that take up huge amounts of our day-to-day lives. The right prompts can make ChatGPT a more targeted Google search that can save you hours of scrolling.
2. Shaping messaging for particular channels and audiences. If you are stuck on how to cut down some messaging to 150 characters, prompt ChatGPT. The first thing it spits out will probably not be perfect, but it can give you a good starting point for you to iterate.
3. Providing insight from all corners of the web that help refine our final products. This is similar to Use Case 1, but when we are honing in on a new product launch, I love to use ChatGPT to help me gather data. What similar products are out there? How are they positioning it? ChatGPT is easier than Google because I can prompt it to dig deeper into certain areas without being sent to a whole new search rabbit hole. 

AI will free up time for our GTM team to pour into developing relationships, exploring new possibilities, and celebrating the people behind the products in ways that we’re often too bogged down to do, especially in a tough market.