AI And The Woman In The Red Dress
Ryan W. McClellan, MS
Senior Marketing Manager | Digital Marketing Specialist | Entrepreneur | Author | Public Speaker | Business Consultant
Let’s face facts: digital marketing strategies
They need a strong understanding of project management
Once upon a time, in the 1950s and 1960s, successful “digital marketing strategies” were defined by one thing and one thing only: investing all of one's money in a TV commercial.
No, I am not joking. This was reality once: you placed your ad spend into a single channel, created the visuals, and then let the sales roll in. Things have changed.
How Digital Marketing Strategies Are Changing
I became Google Ads certified
A single YouTube video revealed new secrets into how to advertise on SERP, and I must say, it was overwhelming, albeit intimidating.
AI has come to a realization, and what I once thought would be the end of humanity (think Skynet from “Terminator II,” with machines becoming self-aware) is now making digital marketing strategies easier and harder at the same time.
Take Google Ads as the best example.
When it was just “Google AdWords” rather than “Google Ads,” you entered headlines, descriptions, and keywords alongside a budget. Boom. Done.
Modern coding has made its way into everything from how the Google algorithm shows your ads to the columns you see on your Google Ads dashboard.
You see, digital marketing strategies are changing as AI creeps along at a steadfast speed, and though many feel this is an easier way to do things, I disagree.
The Woman In The Red Dress
In “The Matrix,” Neo is walking through a street with his mentor,
Morpheus, as he explains how it all works. As black-and-white-clothed men and women walk by Neo, a beautiful woman in a red dress suddenly walks by. Morpheus says,
“Were you listening, or were you distracted by the woman in the red dress?” When Neo turns back to face her, she is one of the agents.
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This metaphor, I think, describes how digital marketing strategies are evolving: We are so caught up in what is new and novel (e.g., a woman in a red dress among people in black-and-white clothing) that we forget to see past the smoke.
The world of digital marketing strategies is changing too fast, and as we try to adjust to every new trend
This is why we have had to resort to AI: we are so tired of keeping up with the latest social media trend or what filter makes girls ages 18-24 look good on their iPhone that we are now having to automate human instincts with the help of something that is still not figured out.
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Mind you, if you have been following "The Content Marketer's Diary," or if this is your first time reading my work, you can rest assured that this is a much more serious discussion.
I have discussed AI before, literally years before ChatGPT launched, and I have warned my followers about how dangerous this technology is.
Yes, it makes life easier, but what are we sacrificing in exchange for automation? Furthermore, as Ronald Reagan once said:
"There is a point in which our enemies cannot cross."
I find this quote compelling because I do not think AI is the bad guy, but rather, those who rely on it are going to fall victim to an addiction to this new wave of technology.
If we forget to write our own emails, what will happen to us as a species?
You see, no one can predict the future, but just like in the realm of psychology, we use past behaviors to determine future ones, and I must say, if we have not learned lessons about technological dependence, then we will fail as a society (or, in hindsight, we may advance).
I hope you do not rely too much on AI and that this is just a trend. I may get backlash for saying that, but it's a fact.
Remember, the woman in the red dress is not real, nor is "Agent Smith," whom she morphs into. Heed the warning signs, and be prepared for either tremendous gain or us falling desolately into one thousand years of darkness.
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