AI Writing OR Human Writing – A hot debate!
Bhavik Sarkhedi 🪜
I Help Founders, CEOs and C-level Executives Increase ⬆️ Online Presence Organically via LinkedIn, Content Distribution 🌐SEO 📈| Personal Branding Consultant & Content Strategist ✍️ with 2 Exits: Write Right & Dad of Ad
AI Writing OR Human Writing – A hot debate!
“In a few years artificial intelligence virtual assistants will be as common as the smart phone.” ― Dave Waters
Overview
It is a well-known fact that the use of Artificial Intelligence has gained its rhythm across industries, and now we see that it is in the lead to probably replace human writing. AI-generated content OR human writing has become one of the most talked after issue in today’s time. As seen, AI-generated content does have several advantages like quicker output, easy usage, and cost savings; however, it also raises doubts about the long-term implications of substituting humans with machines or tools for creative tasks like writing as well.
It also builds doubt on credibility and accuracy of content.
The future of content writing seems to have many potential benefits as well as drawbacks as we see AI tools making their presence in the industry.
I've had the privilege of writing for various platforms, including Entrepreneur, Buzzfeed, and Techinasia, and I've seen firsthand the profound impact of artificial intelligence on the content writing industry.
ChatGPT, for instance, has emerged as a formidable tool in the digital world. With my deep understanding of AI and digital marketing, I can't help but ponder how far AI writing has come and where it's headed. But does it measure up to human writing?
AI tools like ChatGPT can generate articles quickly, helping businesses scale from a handful to dozens of staff members in a shorter time frame. However, these tools often lack the emotional nuance and context awareness that seasoned writers bring to the table.
I believe that human writing has an irreplaceable value—something that resonates in my best-selling book, "The Unproposed Guy," and my numerous contributions to platforms like HuffPost and Forbes. The emotional depth, the intricate storytelling, the ability to adapt to cultural nuances—these are not yet replicable by any AI model.
The heart and soul poured into each piece by human writers evoke emotions in a way that artificial intelligence hasn't quite mastered. If AI writing technologies do evolve to possess such qualities, it might lead to a paradigm shift, but we're not there yet.
The Future of AI writing, however, looks promising. I've written extensively on AI, Information Technology, and Business Automation, and I've observed how machine learning algorithms are becoming more sophisticated.
With advancements in natural language processing and machine learning techniques, AI writing tools could eventually become capable of mimicking human-like writing. Still, as of now, they are best suited for generating data-driven reports or SEO-focused articles. They can assist but not replace the creative potential of a human writer.
I am sure that AI and human writing will find a harmonious coexistence. In my own experience, scaling my companies, including India's highest-rated content writing company 'Write Right,' involved automating certain aspects to cope with the demand. AI tools can help with keyword analysis, grammar checking, and even generating a draft. Meanwhile, human writers can focus on polishing these drafts, ensuring the emotional tone and context are apt. This symbiotic relationship can lead to a more efficient and effective writing process.
I'd like to think that we are on the cusp of an evolutionary milestone in content creation. My dream of writing for platforms like NYTimes, WallStreet Journal, and Forbes aligns with a future where human skills and AI capabilities blend to elevate the standards of journalism and storytelling.
Just as my companies grew from 2 to 75 team members by leveraging the best of both worlds, I envision a future where AI serves as a powerful tool in a human writer's arsenal rather than as a competitor.
The measure of this synergy will not just be in the speed or efficiency gained but in the richness and depth of the stories told. After all, the ultimate goal is to deliver content that leaves the reader not just informed but deeply moved.
85% of writers across organizations are using AI technology for article writing and content creation.
It is quite a hot and complex debate to understand whether the benefits of AI tools for diverse types of content creation are immense or they get subdued by the drawbacks of human labour replacement or producing accurate and heart-felt creative content.
There is also an ethical dilemma that is posed by using AI-generated content against works by actual persons especially in industries like education or health-care. So, today, with AI tools we witness value of human creativity and machine efficiency pertaining to the field of content writing.
It is seen today 28% of businesses have already started employing AI technology for regular content creation.
“The key to artificial intelligence has always been the representation.”– Jeff Hawkins
AI tools and their functions:
“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom
It is said that "our intelligence is what makes us human, and AI is an extension of that quality". Simply put, Artificial intelligence -AI is a system that makes distinct decisions. AI is a branch of computer science where; computers are set to do things that generally require human intelligence. This includes learning, reasoning, problem-solving, understanding language and perceiving a situation or environment.
It involves gathering, analysing, and interpreting data to produce output or decisions that are based on programmed algorithms. It is vast and has many divisions like ML-machine learning, NLP-natural language processing, Robotics, or Deep learning. AI usage makes human tasks easy and makes our lives simpler by reducing manual labour, overall costs as well as eliminating human errors to any task which can be done by a human.
AI writing statistics (https://ddiy.co/ai-writing-statistics/)
Benefits of AI tools in writing:
Bill Gates believes ‘’AI technology has the power to change the world’’.
Challenges of AI tools in writing:
The potential uses of AI in writing are immense, but with the emergence of this technology also come challenges that need to be addressed. Like;
Though AI-generated content is quick it does suspect content accuracy and whether enough time got spent on research and generating facts which can affect the quality of the content. Maintaining AI tools for writing is also difficult as it would require constant hardware and software updates along with regular checking and testing.
Also, where manual intervention is still essential, usage of automation makes it less attractive overall. Hence, it is essential to evaluate the pros and cons before investing in automated systems capable of generating content.
Amazon CEO Andy Jassy stated he is eager to see "what's possible with generative AI" amidst the rise of AI tools or chatbots like ChatGPT.
Benefits of human writing:
Challenges to human writing
When it comes to writing, though modern technology has made a path-breaking progress with AI tools, there are still many organizations and industries that prefer traditional methods of human writing instead of AI-generated solutions. Human writing is believed to express better writing over the robotic writing solutions.
“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” – Amit Ray.
Impact of AI tools and writing:
“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.” —Larry Page
The publishing industry has been significantly affected by the introduction of Artificial Intelligence -AI in writing. Not only does AI enable to generate content faster but also saves on cost. Additionally, such saved time can be employed towards focussing the resources on marketing, sales or promotion.
It is known that the AI-generated content meets specific market standards and requires minimal editing.
Thereby aiding towards investing more in creating artwork or stories. The innovation of AI tools in writing has transformed the publishing industry, adding value, reducing costs and racing the production.
Artificial Intelligence -AI and Human Intelligence shall develop in the future as well. With the fast-growing technology, AI tools usage is advancing rapidly and with more upgradation they have become furthermore accessible.
Conversely, seeing AI as a competition, human writers are putting in added efforts to upskill their talents. Human writing has improved potential through creative and cognitive skills collaboration to generate new ideas, solve problems faster, increase productivity and enhance overall output.
Human writing and AI tools together can also be seen as a possibility and the implications of this collaborations could reach beyond behaviour and foster better decision-making capabilities.
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Furthermore, it could create a holistic network enabling strong connections where human and machines could interact and work seamlessly leveraging each other’s strengths to produce an ultimate result. As technology advances over time, AI would become more integrated in our everyday lives and the human relationship would continue evolving.
I feel that Social media sites are now loaded with remarkable AI-generated content from programs like ChatGPT.
ChatGPT is an AI tool that enables users to refine any interaction for a desired level of detail, tone, format, style, length, or language used. It is an NLP tool driven by AI technology that allows human-like conversations and can answer questions or assist humans with tasks of composing and structuring emails, essays and even coding. For instance, ChatGPT could also write a 30-page self-published children’s eBook.
Chatbots like ChatGPT are empowered by large amounts of data and computing techniques. It helps them to make predictions to thread words together in a meaningful and creative manner. They not only exploit a vast amount of data and information stored but also interpret words in context. This further enables them to mimic speech patterns while dispatching a realm of knowledge from their collected and stored data.
Today, 97% of business owners in software development company in India trust ChatGPT to bring benefit to their business. While 70% of digital marketers actively employ ChatGPT.
An essential part of writing involves emotions which lack while using AI tools for writing. So, AI tools may be quicker and cheaper but are yet to prove their worth on creativity, accuracy, and plagiarism. The human touch is still a significant part of any writing.
The ideal way to manage human and AI writing would be to bring in the best of both. Employ human writing till where it can excel and bloom then utilize AI tools to refine that writing and perform the editing or checks to produce perfect content.
‘Microsoft CEO Satya Nadella is optimistic as well as curious about AI technology’s future globally.
In-depth AI Writing and various tools
ChatGPT is scary good. We are not far from dangerously strong AI.” ~Elon Musk
AI writing includes use of machine learning algorithms & language models to generate text automatically in the form of blog posts, essays, creative writing, poems, and much more. There are tools that allow users to generate content, write reports, and assist in proof-reading or editing as well.
It is expected that the AI technology shall contribute $15.7 trillion to the global economy by 2030.
While ChatGPT is an AI tool that can answer questions, carry out coding, solve complex problems apart from generating content.
This is my belief that AI tools like ChatGPT try to mimic the structure of the human brain.
Only to learn from huge amounts of data through deep learning neural networks Deep learning enables AI tools to replicate writing styles & dialects backed by appropriate training data. Such massive amount of data extensively comes from data sets including research content, books, knowledge articles, web pages, and many such other sources. This formed database helps ChatGPT to function efficiently and generate any content within seconds. However, in the case of ChatGPT specifically, the data training is limited up to the year 2021. So, if there is any latest question or research after 2021, it cannot include that while producing the content. Which is its major drawback for now.
While ChatGPT is certainly impressive, it has already begun to make headlines for loopholes like making up statistics, exhibiting racist tendencies, hacking potentials, malware and phishing mails not easy to detect or possible usage for producing unethical or inappropriate content. Thus, an amalgam expertise of both should be taken to generate best content. A mixture of human writing backed by AI tools usage and checks.
Cofounder of Apple, Steve Wozniak called OpenAI's ChatGPT "pretty impressive" and "useful to humans" but warned users should be careful as well, as the chatbot can generate some major errors.
Google too has developed an AI-powered chatbot called Bard. The Google CEO Sundar Pichai told investors that AI "is the most profound technology" that is developing. Bard can connect to the internet to find sources and also lets you edit your prompt. It keeps track of your conversation history, and you can also share your conversations. Google Bard is a trending AI writing tool that is conversational and less oriented toward text commands.
Early in 2023, Microsoft also rolled out AI features into its products. One of which was Bing, which is now an AI chatting experience that will help you search the web by entering a prompt.
While Jasper is an all-in-one AI content creation chatbot powerhouse. It has AI templates for all kinds of content platforms like YouTube, blog posts, LinkedIn posts, video scripts and so on. It can easily turn a conversation to a document and will also suggest follow-up articles on similar topics. The Jasper writing output is seen to be more adaptable and better for content production.
Jasper also offers an AI image generation add-on, so as you need not leave the platform to take care of the aesthetics. All such features are included. Jasper achieved an unprecedented 100% increase in Annual Recurring Revenue in 2022.
Just like Jasper, Copy.ai is a text generation platform that focuses on writing copy. It has AI templates to write content as well as copy faster. You can also chat with Chat by Copy.ai on one side of the screen. It is definitely a worthwhile technology investment.
Chatsonic is Writesonic's AI chatting experience meant for content production at scale from a chat window to your blog or social media.
It connects to the internet to find sources and keeps track of the information in each conversation. It also offers, voice-to-text and text-to-voice, sharing your conversations, setting the personality profile of the AI, image generation, prompt library that saves prompts for you to reuse later and smooth interaction via Twitter and Slack.
Quoting Wozniak- "The trouble is it does good things for us, but it can make horrible mistakes by not knowing what humanness is’’.
The best AI chatbots of 2023 include (extensive list)
Comprehending human emotions
“It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle
A substantial advantage that human writers have over AI tools is the ability to form a personal connection with the audience. Human writers can engage audience by sharing experiences, relatable stories and analogies. Human connection with audience enables sales as customer shall buy only if they feel connected to the brand.
As human decisions are said to be based on emotions, ethics, desires and impulses.
AI tools are not yet capable of distinguishing an emotional phrase from an ordinary one.
Which would lead to AI writing being come across as more robotic or stiff. Another drawback of AI writing is lack of originality. AI tools generate content from data existing. It can only summarize it and produce a result thereby lacking any original output.
"Shark Tank" investor Kevin O'Leary shared he is starting to use ChatGPT for online research even more than Google. And he is open to trying out new AI chatbot that come out as well.
Best Way to Go…
"The recent release of ChatGPT is a transformational moment in the democratization of AI given its astounding capabilities as well as comical failures," – Gautam Adani.
By now, it is clear there are noticeable pros and cons for both Human writing and AI writing.
If you want to consistently produce the highest quality quick content, you should undoubtedly opt for a combination of both. By utilizing the power of AI as well as human writing, one can enjoy the best of both worlds.
Any content can be written using an AI tool and the gaps could be filled by a human writer or vice-versa. This strategy can thereby boost productivity as well as ensure a human touch to the writing.
Even speeding up the process using AI for proofreading. It is rightly being said that instead of viewing AI writing and human writing as a competition, it is best to view it as a healthy collaboration.
FAQ – Frequently asked questions
What percentage of the population uses AI technology for writing?
Determining the exact percentage of the population that uses AI technology, globally is challenging as AI writing has just entered the market and is creating a boom but there is no verifiable data available currently.
However, based on the Global AI study conducted by IBM, it is pretty evident that about 45% of businesses have fully embraced AI technology into their operations.
Which are the advanced AI technologies that are in demand today?
Today, several cutting-edge AI technologies are entering the market and are creating disruption, like Natural Language Processing -NLP, Machine Learning -ML, Deep Learning -DL, or Computer Vision. However, the recent emergence of Generative Pre-trained Transformer -GPT models technology has gained immense popularity due to its advanced capabilities.
How is the future of AI technology seen?
The recent advancements in AI technology have expected to pave the path for more sophisticated, enhanced, efficient, and supportive AI applications that have the potential to revolutionize health-care, customer experience, human-computer interaction, technological infrastructure, as well as the financial realm. Largely, the future of AI technology appears highly promising and growing.
Which are the most popular AI writing tools today?
The most popular AI writing tools or chatbots today include ChatGPT , Jasper GetGenie or Writesonic
This article is written in collaboration with my collagues Ubaid Shareef Nitesh Savaniya - our team at custom software development company (BrainerHub Solutions) Visit www.bhaviksarkhedi.com for more insights on digital marketing, AI and content writing
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