Alex Cooper’s new drink, Spotify’s breakout podcasts, best dating apps

Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.

Here’s what to expect in this week’s edition: 

• “Call Her Daddy” star Alex Cooper is launching a beverage with Nestlé

• Spotify reveals its top 10 breakout podcasts of 2024

• How dating apps are changing in the wake of swiping fatigue

• And more, including A TikTok staffer shares 10 tips for getting more views and TikTok Shop's Black Friday drove $100 million in US sales.

“Call Her Daddy” star Alex Cooper is launching a beverage with Nestlé

Alex Cooper is the latest influencer to launch a beverage brand. 

On Wednesday, the "Call Her Daddy" star announced her new product: an electrolyte drink called Unwell Hydration. 

Madeline Berg and I wrote about the product, which Cooper said is low in sugar and contains B vitamins. 

"What could be my first consumer product? Probably something that would make the most sense would be that it could integrate into your unwell lifestyle," she said at Wednesday's DealBook Summit, a nod to her media network, Unwell.

Read more here.

Spotify reveals its top 10 breakout podcasts of 2024

Spotify has become a leader in podcasting for creators. 

Last month, Spotify announced a rebrand of its "Spotify for podcasters" program to "Spotify for creators," signaling a wider interest in creator talent.

I wrote about Spotify’s top 10 breakout podcasts this year.

The list includes the "Hawk Tuah Girl," Haliey Welch, who launched a podcast called "Talk Tuah" that gained rapid momentum on Spotify this year. 

Read more here.

How dating apps are changing in the wake of swiping fatigue

Dating apps like Tinder, Bumble, and Hinge have new competition.

Sydney Bradley wrote about how a slew of new dating apps have launched in 2024.

These apps are taking on swipe fatigue and dating-app burnout. 

Sydney interviewed several founders of the newest dating startups entering the ring.

Read more here.

More coverage from this week:

The business of being a creator

• “Call Her Daddy” star Alex Cooper is looking to launch a vodka brand, trademark filings suggest (Business Insider)

Social platforms and creator-economy startups

• A TikTok staffer shares 10 tips for getting more views (Business Insider)

• TikTok Shop's Black Friday drove $100 million in US sales (Business Insider)

• Spotify Wrapped is always a mess for parents. The new AI “podcast” version just makes it worse. (Business Insider)

What’s happening in digital culture

• The hot new dating-app trend: matchmaking (Business Insider)

• The Grinch loves knee surgery. That's it. That's the meme. (Business Insider)

• “Brain rot” is Oxford University Press' word of the year (NBC News)

• Portal A has spent $1 million trying to make premium short-form work. Is it? (Tubefilter)

Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com.