All About Sports - September 2024
Welcome to the September edition of All About Sports, where we cover the latest in Infront’s activities. As the sporting calendar continues to roll on, we’ve been busy across a variety of initiatives, from growing our commitment to betting integrity to expanding our portfolio in basketball and volleyball. Let’s dive into the key updates shaping the world of sports this month.
In the news
Infront enhances product integrity through IBIA partnership
Infront has strengthened its commitment to betting integrity by becoming an Associate Member of the International Betting Integrity Association (IBIA). This partnership bolsters Infront's growing betting portfolio, which will deliver over 70,000 annual events from 2025. The partnership offers valuable intelligence and helps address suspicious betting patterns, supporting transparency across global sports betting markets.
It's the latest success from Infront Bettor, which has seen unprecedented growth since it was established two years ago.
ALBA BERLIN secures new shirt sponsor with Schindler Deutschland
ALBA BERLIN will feature Schindler Deutschland ’s logo on their jerseys for the next three seasons, thanks to a partnership brokered by Infront Germany. The deal includes a comprehensive advertising package, showcasing Schindler’s commitment to innovation and sustainability. Both ALBA BERLIN and Schindler share a deep connection to Berlin and a dedication to moving people, whether through sport or technology.
CEV Champions League reaches new heights in Italy with DAZN and Sky deal
Volleyball fans in Italy can look forward to top-tier coverage of the CEV - Confédération Européenne de Volleyball Champions League, thanks to a new agreement between Infront, DAZN and Sky. Starting from November, fans will be able to follow the action of the men’s and women’s competitions with in-depth editorial content from both broadcasters. This partnership aims to grow the sport's audience and increase its visibility across the Italian market.
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Listen now: Connecting with fans through streaming apps
The latest episode of Infront Lab's The Mix Zone dives into how sports organisations are adapting to the evolving needs of fans who expect to watch events from any device, anytime. Jan Umansky , Head of Tech at Infront Lab, and Ran Meirman , Head of R&D at Applicaster , discuss the shift away from traditional cable TV and the strategies that make it easier for sports organisations to reach fans through streaming apps and web browsers. Tune in to learn how the future of sports viewing is evolving to meet the demands of a connected audience.
The Broader View: Club basketball as a sponsorship powerhouse
Basketball is more than just a game of dunks and buzzer-beaters; it’s a significant force in the sponsorship landscape. With a fanbase that spans 3.3 billion people globally, the sport offers unparalleled opportunities for brands to connect with diverse audiences across continents. Major properties like the NBA, FIBA World Cup and EuroLeague attract millions of viewers, while local leagues and rising stars, such as those in Germany, Italy and Turkey, provide regional access points for targeted sponsorships.
As the sponsorship market continues to grow, basketball's youthful, tech-savvy fanbase is particularly attractive. German basketball, with its expanding popularity and commercial reach, and Italian basketball, generating millions in economic impact, highlight the sport’s appeal. Brands like SKECHERS, Mitsubishi, and Tipico have recognised this, partnering with leagues to reach new audiences.
Infront’s growing basketball portfolio, including its partnerships with clubs like Virtus Segafredo Bologna and leagues across Europe, exemplifies how this dynamic sport continues to offer brands a unique platform for visibility and engagement. Whether through grassroots initiatives or high-profile sponsorships, the potential in basketball is immense and ever-growing.
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