All Things Inbound Marketing & Revenue Operations

Despite being the shortest month of the year, we packed a lot into February. And somehow it's already mid-March. Where'd the time go?

Here are a few of the things we had going on last month at SmartBug. Please comment below. I'd love to hear what you found useful and what you're looking to gain out of these new monthly newsletters!

JEN SPENCER

P.S. I host a weekly podcast called SmartBug on Tap, with upcoming topics on RevOps.

Attention Marketers & Revenue Leaders 👇🏽

LIVE WEBINAR | Where RevOps & Inbound Collide in 2021

On Wed. March 31st, we will be unveiling the results from the 2021 Benchmark Study measuring where (& how) RevOps and Inbound Marketing will intersect in the coming year.

We have partnered with some of the best in RevOps to produce the report, including Vidyard, Terminus and Typeform. Register Here!!

🏆 Q4 2020 Marketing Impact Award Winner for our work with Southern Nazarene University.

We're never in this game just for the awards. BUT. It's nice to be recognized! We appreciate the hard work all our teams put in to be recognized and win this award. We couldn't have done it without you and are proud of the effort you put in your day-to-day. Read the full announcement.

HubSpot RevOps & Martech AMA with Drew Cohen

HubSpot is hosting an exclusive AMA (ask-me-anything) in #OpsLife with Drew Cohen, Senior Director of Revenue Operations and MarTech at SmartBug Media on Thursday 3/25 at 1pm ET (Add to Calendar). Drew is a Philadelphia-based marketing professional who has developed strategies for organizations in both B2C and B2B verticals. He's extremely passionate about RevOps, Martech, remote work and emerging technologies... and Philly sports teams!

What questions do you have about revenue operations or marketing technology? Post your comments for Drew on this page or join live on Thursday March 25 at 1pm.

Gated vs. Ungated Debate

What's Your Bet on Who Won? SmartBugs Charly Mosert and Stephen Lackey went playground rules — as much as I would allow being moderator — on each other in this debate. We heard some opinions on whether it’s better to hide your content behind a form or offer it free for anyone to see. VidYard's Tom Burgess, even stopped by to weigh in!

Watch On-Demand

True Office Learning, an e-Learning company, partnered with SmartBug to expand and optimize its marketing efforts through an inbound retainer, then launched PR to extend their reach.

“SmartBug really knows the space, and they’re not afraid to put a stake in the ground and say, ‘This is what we do.”

Jeff Ostiguy, Industry Veteran, Joins SmartBug as VP of Client Services

“We are extremely excited to welcome Jeff and his wealth of agency management experience to our team,“ said SmartBug Chief Revenue Officer Jen Spencer. "...His deep digital marketing expertise, paired with a proven track record of service leadership, make him a phenomenal asset to our growing team of Intelligent Inbound® marketing, sales, and revenue operations professionals.”

“What I appreciate most about Jeff is his customer-first focus, something many agencies talk a lot about but struggle to fully operationalize.