Alone no more

This weekend, Ophthalpreneurs took flight, marking a significant and delightful journey.

The event saw a diverse group of attendees, including ophthalmologists, consultants, and practice managers, all contributing to what I consider a resounding success. This achievement can be attributed not only to the meticulous organization by Amanda Cardwell Carones MPH and Francesco Carones MD but also to its role in addressing the needs of MDs transitioning from hospital employment to solo practice (and not only).

Such a transition signifies more than just a physical move; it encompasses the daunting task of single-handedly managing marketing, staffing, real estate, purchasing, and technical support, among other responsibilities. This shift can often leave physicians feeling isolated or even shunned by former colleagues.

While scientific congresses provide a platform for networking and staying abreast of the latest developments within one's field, there was a noticeable void in addressing the broader spectrum of management challenges that private practice entails.

During the three-day event in Stresa, three terms were recurrently emphasized: CRM (Customer Relationship Management software), Coach (a professional who aids in achieving goals), and Together. While CRM solutions have been a part of our toolkit for over a decade, distinct from booking systems and electronic medical records, their current trendiness underscores a broader movement.

However, the ideas of "coach" and "together" really show how much ophthalmologists want to feel less alone by working together.

As a manager and CEO within the ophthalmic sector, I've always prioritized creating environments that cater to the needs of all stakeholders involved—patients, staff, and physicians alike. This commitment led me to pursue studies in coaching, aiming to empower those who, in turn, assist others.

Looking ahead, I am optimistic about the potential for Ophthalpreneurs to incorporate discussions on professional coaching—a subject I deeply believe in. This weekend marked a significant step forward, and I am honored to have been a part of it.

Photo: My dad, Lucio Buratto, this year is proudly turning 80 and was honored with the masterful reading as one of the first #ophthalpreneurs in Italy; he received a marvelous Tiffany Shoehorn as a symbol for facilitating younger generations to medical entrepreneurship. The photo was taken (as a joke) this morning in his surgery room, with his red Converse All Star that is, among others, one of his innovations in the field of ocular surgery.

Thank you Amanda Cardwell Carones MPH and Francesco Carones MD for this great event but overall for cherishing the efforts spent by two great men: Mr Schwind and Mr.Buratto.