Always On, Always Connected

Today at a Glance:

• From campus to career, have their backs
• Include, no excluyas
• Apple's measured march into finance

Social media has revolutionized the way we connect, communicate, and consume information. Gen Z and college students are the digital natives, seamlessly integrating social media into their daily lives. Platforms like TikTok, Instagram, and Snapchat are their go-to for entertainment, news, and social interaction. Brands aiming to engage with this demographic must meet them where they are, creating authentic, relatable, and visually appealing content. This generation values transparency and purpose, making it crucial for brands to align their messaging with these values.

From campus to career, have their backs

Emily has a report on US College Banking and Credit Card Predictions and it does a great job of diving deeper into why the focus is on Social Media once again. If your target audience is on those platforms, we have no choice but to meet them there to be successful. We'd need to spend significantly more energy to reach them via channels less ingrained in their day-to-day.

Two well-known themes that are highlighted in this research are:

Financial Education: Educating both students and parents on financial literacy is essential. Direct mail and other traditional channels are effective for reaching parents.

Mental Health and Stress: Addressing the high levels of stress and anxiety among college students by offering supportive financial services and products.

Emily has all the creatives used in this report available for you to review via our Omni Campaign Builder.

If you are not an Omni client yet, you can view the Compere Direct version of this report here.

Include, no excluyas

Next, I wish to highlight Stefanie's Marketing to Hispanic Gen Zs. I loved this report as we've spent so much time discussing Gen Zs lately and it's fascinating to identify some nuanced differences between Hispanic Gen Z vs. All Gen Zs.

One in four Gen Zs is Hispanic:

If you are not incorporating Spanish in your communications you are likely not reaching this audience in any meaningful fashion.

Understanding some of the nuanced differences between a typical communication to a Gen Z vs. a Hispanic Gen Z will hold the keys to success.

The key takeaway is clear: to effectively reach Gen Z, especially college students and Hispanic Gen Zs, brands must prioritize authenticity, cultural relevance, and platforms where these demographics are most active. Creating meaningful, relatable content that aligns with their values will not only capture their attention but also build long-term loyalty.

Apple's measured march into finance

Andrew's compilation of LinkedIn posts is available on our blog.

Apple was top of mind due to their WWDC last week. Emily highlights two key announcements:

Week after week we are seeing data points confirm what we already know are gaps for Gen Z (and some Millennials and Gen Alpha as well):

• Financial Education
• Financial Support Tools
• Shift from Spending to Investing

I'll end with Engage, educate, and empower!

As ever - Anuj