Amazon Introduces Non-Stackable Coupons to Protect Seller Inventory

Welcome to "Hunter's Insights," your trusted source for the latest Amazon news. This week, we bring you crucial updates and insights to keep you informed and competitive in the ever-evolving e-commerce landscape:

🔒 Amazon Introduces Non-Stackable Coupons to Protect Seller Inventory

⏰️ Critical FBA Deadlines for Prime Day Fall and Black Friday

👥 New API Features Streamline User Management in AMC

📩 Get Ready for Prime Big Deal Days: Key Insights for Sellers

❗Important API Update: Transition to v4 for Sponsored Products

🔒 Amazon Introduces Non-Stackable Coupons to Protect Seller Inventory

Amazon has recently introduced a new feature that allows sellers to make coupons non-stackable. This addresses a long-standing issue where shoppers could combine multiple discounts, depleting inventory significantly. The update is particularly beneficial for sellers who have struggled with maintaining stock levels due to customers stacking coupons with other promotions, such as percentage-off deals.

The non-stackable coupon feature offers sellers greater control over their promotional strategies, ensuring that only one discount is applied at checkout. This change helps prevent the unintended outcomes of multiple discounts being used simultaneously, which could negatively impact a seller’s profit margins.

It’s important to note that while coupons can now be restricted from stacking with other promotions, deals remain stackable. This update is a focused effort by Amazon to help sellers manage their promotions more effectively and protect their inventory from being cleared out by overly aggressive discounting.

⏰️ Critical FBA Deadlines for Prime Day Fall and Black Friday

Amazon has set important inventory deadlines for FBA sellers in preparation for Prime Day Fall and the Black Friday-Cyber Monday events. It's crucial to plan ahead to ensure that your products qualify for the Prime badge and are ready for these major Q4 sales events. For Prime Day Fall, your inventory needs to arrive at fulfillment centers by September 13th, 2024. For the Thanksgiving-Cyber Monday period, the deadline is October 19th, 2024. Meeting these deadlines is essential to maximize your visibility during these high-traffic shopping days.

Missing these deadlines could lead to capacity limitations and logistical delays, which are common during peak seasons. Amazon’s fulfillment centers will be prioritizing customer orders, so prompt delivery is key to avoid missing out on significant sales opportunities.

Also, remember that the Black Friday and Cyber Monday deal submission deadline is September 6th, 2024. Inventory shipment slots will be limited during this busy period, so it’s crucial to finalize your planning well in advance.

👥 New API Features Streamline User Management in AMC

Amazon has upgraded its Amazon Marketing Cloud (AMC) platform with new APIs for programmatic user management. These updates offer AMC admins the ability to send programmatic invitations to both admin and viewer users, manage accounts via API, and specify user roles directly within the API payload. This streamlines account management and provides better control over user access.

One notable addition is the new GET operation, which allows administrators to retrieve AMC account identifiers. These identifiers are essential for API interactions, making it easier to manage and interact with AMC resources. Additionally, invited users can now redeem their invitations through a dedicated API endpoint, simplifying the user management process.

Overall, these enhancements significantly improve the user management capabilities within AMC, providing administrators with the tools they need to efficiently manage account access and roles for a more seamless and controlled experience.

📩 Get Ready for Prime Big Deal Days: Key Insights for Sellers

Amazon's Prime Big Deal Days are returning this October, offering early holiday deals exclusively for Prime members in 19 countries, including the U.S., U.K., Germany, and Japan. This event gives members access to significant savings on a wide range of products just in time for the holiday season.

Prime membership not only grants access to these exclusive deals but also offers Amazon’s fastest delivery speeds. With over 300 million items available for free Prime shipping, and tens of millions eligible for free Same-Day or One-Day Delivery, members can enjoy exceptional convenience. In 2023, Amazon delivered over 5 billion items on the same or next day globally, setting a new record.

In addition to shopping perks, Prime membership includes a variety of benefits, such as access to Prime Video, Amazon Music, Prime Gaming, and more. Members can also enjoy unlimited grocery delivery, discounted prescription medications, and even free Grubhub+ membership. The cost of Prime membership is $14.99 per month or $139 annually, with discounted rates available for young adults, college students, and government assistance recipients.

❗Important API Update: Transition to v4 for Sponsored Products

Amazon Ads has announced an important update for users of the Sponsored Products API. The current v3 content type for theme-based bid recommendations will be discontinued on May 15, 2025. Users must switch to the newer v4 content type before this date to continue using these bid recommendations.

Developers and advertisers are encouraged to begin updating their API integrations well in advance to avoid any potential disruptions. The transition to v4 is part of Amazon’s ongoing efforts to improve its advertising tools, likely offering enhancements or changes in the data structure for theme-based bid recommendations.

Although Amazon has not provided specific details about the differences between v3 and v4, users should consult Amazon’s developer documentation for instructions on how to implement the v4 content type in their API calls. Making this transition early will ensure seamless access to the updated features.

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