Amazon Launches New Discount Platform
The ecommerce world is fast paced with new updates happening quicker than you can say “Click & Conversion”... but fear not - we’ve got you covered.
Here's what we have for you this week:
The Amazon Corner
Prime State: Amazon Prime on TikTok, Competition and Dominance
Are you one of the millions of people who have fallen under the spell of Amazon Prime? If so, you're not alone. According to CIRP's research, Prime membership has grown from a mere 17 million in the U.S. to a whopping 200 million members today. And it's no surprise - with its convenient delivery and vast array of products, Amazon has become synonymous with online shopping.
But as competition heats up from companies like Temu and Shein, Amazon is fighting back by launching its own discount-focused platform called Haul. This move not only aims to retain younger customers but also allows Amazon to experiment with different shopping models and cater to diverse consumer preferences.
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Rising Costs and Falling Profits: The USPS Dilemma
In 2025, the cost of shipping packages through USPS will rise, causing concern for online sellers who rely on the service. With a 3.2% increase in Priority Mail and a 3.9% increase in USPS Ground Advantage, it's difficult to determine how much more sellers will have to pay without digging into spreadsheets on the USPS website.
The fiscal year results released by USPS showed a loss of almost $10 billion, leading to an eye-catching headline from CBS News. With the continuous changes and rising costs, it's no wonder online sellers are keeping a close eye on the postal service and its impact on their businesses.
QUICK TIP: Conduct customer interviews in order to gather qualitative data and find out how they truly feel about products or services. This will give you valuable insights into their needs and preferences, which can help shape your services and products.