Amazon Prime Video’s India head quits

Also, would you be willing to pay to be off TikTok or Instagram if others are also doing the same?

If you are here, then you are probably curious about the burgeoning entertainment landscape in India and other major markets globally.

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Our previous editions are here, where we have analysed how Indian film industry could shrink, and monetisation whammies for filmmakers, among other topics.

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Amazon Prime Video’s executives are leaving in India while Netflix is bringing an animated musical and an executive from Epic Games to head its emerging gaming vertical.

But first….

Would you be willing to pay to stay off Instagram, TikTok?

or would you like to pay to stay on them?

A study conducted at the University of Chicago asked a series of questions to over a 1,000 university students, in the United States of America, about their willingness to pay to quit TikTok, and Instagram.

When asked how much they would be willing to pay to be off TikTok and Instagram for a month, 93% and 86% (from the 1,000 students) wanted to pay something to stay on TikTok and Instagram , respectively, according to Neiman Lab. But this decision was powered by FOMO or fear of missing out.

When the set of questions was slightly changed, adding that two-thirds of students on campus would be willing to get paid to deactivate their accounts, 64% TikTok users and 48% Instagram users were prepared to be off their respective platforms as well.

The relationship he has uncovered is more like the co-dependence seen in a destructive relationship, or the way we relate to addictive products such as tobacco that we know are doing us harm, the report added.

Read more here.

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Also,

Should digital platforms Facebook, Wikipedia and Maps be valued?

Economists have had a hard time finding the value for digital platforms.

Free digital platforms, including Facebook and Wikipedia, should be valued and added in the United States of America' GDP (Gross Domestic Product), says a Harvard Business Review report.

Contribution from the information sector into the country's GDP has hovered at an annual rate between 4% and 5% since the 1980s. Only in 2018 did the rate move to 5.5%, the report adds.

Founded in 2004, Facebook alone is worth $40-$50 (₹3,348- ₹4,185) per month for consumers in the US. But that's not what the American citizens or users from other parts of the world pay. Many of us actually do not pay anything to access services provided by these platforms and neither do we want to. Why? Find out here.

Knowledge is meant to be shared. Tell us your friends and family about us🤩

Streaming

Amazon Prime Video’s India head moves on

Sushant Sreeram confirmed his departure through a social media post. Sreeram started as head of customer and brand marketing at the video streaming platform. In January 2022, he was heading SVOD (subscription video on demand) and became the country head on April 2023.

Sreeram’s exit comes less than two months after another Prime Video executive, APARNA PUROHIT left the Seattle-headquartered company.

The former head of Prime Video originals in India and South East Asia, Purohit is currently heading Aamir Khan Productions , founded by Indian actor Aamir Khan.

Netflix gets former Epic exec to head gaming

Netflix is bringing in former Epic Games executive, Alain Tascan, to head its emerging gaming division, says Variety.

Tascan oversaw development of first-party games including Fortnite, Rocket League, Fall Guys and Lego Fortnite while serving as executive vice president at Epic Games. He will directly report to Greg Peters, Netflix's co-chief executive officer.

Also, the streaming platform is releasing its animated musical offering Spellbound on November 22. Watch the trailer here and tell us what you thought of it in the comment section.

And,

Spotify became profitable in the June-ended quarter of 2024, gaining 7 million paid subscribers in that time period. More here.

In case you missed out,

• India’s video market is set to expand to $13 billion by 2028 (Bloomberg).
• This YouTube video uncovers the imbalance in Hindi film’s production financial decisions (More here).
• Tamil film producers' body calls for halt to shoots as business slumps (Mint).

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