Anchoring Your Why: Clarifying Your Dual Mission as a Leader This Festive Season

By Kevin Britz

As the festive season approaches, many of us are drawn to moments of reflection. It’s a time when we look back on the year—celebrating wins, acknowledging challenges, and setting intentions for the year ahead. But for senior leaders, this period is more than just a personal pause; it’s an opportunity to align your purpose with your actions, both in your organisation and your personal growth.

Leadership in today’s world isn’t just about driving results. It’s about empowering others, aligning with your deeper purpose, and showing up authentically in every interaction. And this starts with clarifying your dual mission—anchoring your “why” in both your external contributions and your internal truths.

The festive season is the perfect time to explore this. Between the closing of one chapter and the beginning of another, take a moment to reconnect with what drives you as a leader and as a person.

Clarify Your Dual Mission: The Key to a Contagious Identity

Your Contagious Identity—the energy, authenticity, and purpose that others naturally gravitate toward—thrives when you embrace both the external impact you want to create and the internal truths that guide you. This is what I call your dual mission.

• Your External Mission: This is the visible part of your leadership—guiding others through transformative coaching, leadership, and self-discovery. It’s about showing up for your team, inspiring them to grow, and driving collective success.

• Your Internal Mission: This is the deeper, often unseen layer. For those of us with intuitive gifts—whether it’s a heightened sense of awareness, foresight, or connection—our internal mission is to align opportunities with higher truths. It’s about trusting your instincts, listening to your inner knowing, and letting your intuition guide your decisions.

The magic happens when these two missions interweave. Your external mission gives your leadership focus and direction, while your internal mission brings depth, alignment, and authenticity. Together, they create a leadership presence that’s truly contagious—one that inspires trust, connection, and transformation.

Why the Festive Season is the Perfect Time to Reflect

The festive season is a natural time for reflection and recalibration. As the pace of work slows and the year draws to a close, you have a unique opportunity to step back and reconnect with your why. Here’s why this matters:

1. Recalibrating Your Leadership Energy: The festive season allows you to refuel, not just physically but emotionally and spiritually. Taking the time to reflect on your dual mission can reignite your passion for the year ahead.

2. Deepening Relationships: Whether it’s with your team, your family, or yourself, the festive season is a time to focus on meaningful connections. Clarifying your dual mission helps you show up more authentically in these relationships.

3. Setting Intentions for 2025: Leadership is forward-thinking. By grounding yourself in your purpose now, you set the stage for impactful actions and decisions in the coming year.

Action Step: A Daily Ritual to Align with Your Dual Mission

Here’s a simple yet powerful practice to help you clarify and align your dual mission during the festive season:

Morning Journaling (15 Minutes)

1. Start with Reflection: Take five minutes to write about your external mission. How did you empower others yesterday? How can you show up for your team, family, or community today?

2. Tune into Your Internal Mission: Spend the next five minutes reflecting on your intuition. What is your inner knowing telling you about the opportunities or challenges ahead? Are there any decisions that require deeper alignment with your higher truth?

3. Connect the Two: In the final five minutes, explore how your external and internal missions interweave. How can your intuitive insights enhance your ability to empower others? How can your leadership impact be more aligned with your inner truths?

This simple daily ritual anchors your leadership in purpose, helping you approach the day—and the season—with clarity, intention, and authenticity.

The Power of Anchoring Your Why

When you clarify your dual mission, you tap into a leadership presence that’s both purposeful and grounded. This alignment creates a ripple effect:

• Your external mission empowers your team to grow, innovate, and thrive.

• Your internal mission guides you toward decisions that resonate with your higher truth.

• Together, they form a Contagious Identity—a leadership style that inspires trust, collaboration, and resilience.

As senior leaders, the festive season offers a rare opportunity to pause, reflect, and recalibrate. Use this time to reconnect with your purpose, embrace your intuition, and align your actions with your dual mission. Doing so will not only set you up for a strong start in 2025 but also empower your team to reach new heights in the year ahead.

Closing Thought: Your Leadership Gift This Festive Season

Leadership isn’t just about what you do—it’s about who you are. By clarifying your dual mission, you give yourself and your team the greatest gift this festive season: the gift of authentic, purpose-driven leadership.

So, as you prepare for the new year, take the time to reflect, align, and lead with intention. Your Contagious Identity is waiting to inspire those around you.

Let’s step into 2025 with clarity, purpose, and contagious energy.

www.kevinbritz.com

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